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East Coast meets West Coast as 23-Year-Old Consumer Active Lifestyle PR Firm goes Bi-Coastal
COSTA MESA, CALIF. (February 10, 2016) – CGPR, an established consumer lifestyle public relations firm, celebrates the opening of a second office in Costa Mesa, California, adding to its original Marblehead, Massachusetts location beginning February, 2016. Opening the Costa Mesa office is timed with the announcement of new business partnerships for CGPR.
“The opening of our west coast office brings added services and a bi-coastal presence,” said Chris Ann Goddard, founder and president. “We welcome the opportunity to represent Goodyear Licensed Products, Pimacott and Samuel Hubbard footwear. We are confident our collaborations will provide sound strategic public relations initiatives that will help drive these brands forward.”
The licensed products business of The Goodyear Tire & Rubber Company helps promote the respected brand’s footwear, apparel and accessories throughout the United States, and embodies the brand’s American roots synonymous with winning in NASCAR and NHRA drag racing. Goodyear Licensed Products is a division of Goodyear Tire & Rubber Company, an iconic brand built on over 115 years of dedication to uncompromising standards and performance.
Pimacott, headquartered in New York City, is the only pima cotton that is “verified pima” from crop to consumer through a revolutionary DNA tracking system that will be available this fall.
Samuel Hubbard footwear, established by footwear icon and co-founder of Rockport Shoe Company, Bruce Katz, is the new line of men’s footwear that combines comfort, performance, and style. It is comprised of three collections: The Un-Sneaker, a lifestyle line that easily transitions from work to play; Go To Work, classic silhouettes for the office; and the Limited Edition, crafted in brightly colored leathers from Milan.
CGPR will share offices with IMW Agency, an award-winning integrated marketing firm with over 20 years of experience based in Costa Mesa, Calif. The strategic alliance enables CGPR to offer additional creative, digital and branding services, while expanding IMW’s PR offerings. CGPR’s new office is centrally located at 3190 Airport Loop Drive, Building K, in Costa Mesa, Calif., a short drive from Orange County’s John Wayne Airport, 714-714-0267.
“We look at this as a platform for generating new business and having visibility in a region of the country that is home to companies that are in our sweet spot,” said Goddard. “Having the ability to offer this additional suite of marketing services enhances our service options and provides important solutions under one roof.”
Goddard will divide time between the two locations, with Nicole Kieser, senior vice president, expanding her role to lead the existing team in Marblehead.
About CGPR: Established in 1993, CGPR’s specializes in apparel, fashion, fitness, hospitality, outdoor, sports, travel and winter sports, among others. CGPR’s experience includes adidas Outdoor, Canada Goose, Intrawest, Moncler, Pimacott, Samuel Hubbard, Vail Resorts Management company, and Wilson Tennis, among others. In addition, CGPR has a proven track record in component brands including PrimaLoft, Microban, and W.L. Gore & Associates.
Charlotte Daher de Garcia, 781-639-4924, Ext. 112