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Press Releases

Chaco and SmartWool Host #HappyHour at Winter Outdoor Retailer

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January 16, 2013 (Rockford, Mich.) – Integrating social media into day-to-day business is more crucial than ever. So together Chaco and SmartWool will host Hashtag Happy Hour, bringing together the industry’s community managers, manufacturers, and retailers to mingle and discuss social strategies during the Outdoor Retailer Winter Market in Salt Lake City. Swing by the Chaco booth #32136 on Thursday, Jan. 23 from 4-6 p.m. to hear what the experts have to say about social media and join the free-flowing discussion.

“SmartWool and Chaco go together like peanut butter and jelly, and we both believe in the power of connecting with consumers and retailers via our social networks,” comments Kelley Freridge, Chaco marketing specialist. “By bringing together social community managers from throughout the industry we have the opportunity for brands and retailers to connect in real life and collaborate on best practices.”

“We want to provide the opportunity for manufacturers and retailers to get together to discuss goals, strategies, and tactics for expanding social communities. Understanding social media’s role can help brands develop deeper relationships with their consumers and elevate their brand in the eyes of their consumers. Fostering these relationships leads to stronger communities and helps develop stronger sales,” notes Jeff Snow, SmartWool digital marketing manager.

About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Instagram: Chacofootwear, Twitter: Chacousa, Pinterest: Chacos

Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, Cushe, and Patagonia Footwear.


Based in Steamboat Springs, CO, SmartWool® is an apparel brand whose products are inspired by living and playing in the mountains. The company offers year-round apparel for an active life lived in unpredictable mountain climates. SmartWool® products are created to get the most out of the inherent benefits of Merino wool while delivering extraordinary comfort through intelligent and thoughtful products, allowing mountain athletes to do what they love to do longer. For information on the full range of SmartWool® products or to find a dealer near you, please log onto SmartWool’s award winning website: SmartWool LLC is a wholly owned subsidiary of VF Corporation.

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