Chaco Appoints New Leaders For Sales and Marketing To Fuel Growth

Rockford, Mich. (July 29, 2011) – Chaco, fit for adventure in all seasons with sandals, flips, shoes and boots, has added Todd Gordon as director of sales and Colin Butts as marketing manager to help drive Chaco’s growth. Todd Gordon brings over twenty years of sales leadership to Chaco with expertise in strategic planning, team development, distribution strategy and retail merchandising. Prior to his role with Chaco, Gordon was the director of sales for Timberland Pro and a regional sales manager for Fila. With seven years of marketing and brand building experience, Colin Butts joins the team as marketing manager, overseeing all facets of trade and consumer marketing. Prior to Chaco, Butts was associate brand manager at The Laughing Cow brand.

“With our first all-season fall and winter lines arriving at retail and innovative new product rolling out for spring 2012, we are laying the foundation for future growth,” said Chip Coe, general manager of Chaco. “Todd Gordon brings a ton of industry sales experience and a true passion for retail that will help us provide our key retail partners with the assets they need to continue the momentum of Chaco year round. With strong marketing and brand experience, Colin Butts will continue to drive pure Chaconian consumer connections. We have a fully dedicated Chaconian team and are staged for long-term growth.”

Born on the river in 1989, Chaco provides a pure connection to a lifetime of adventure. What started as a sandal for river guides has evolved into sandal, shoe and boot designs offering Chaco accessibility to every day adventures for all types of people. All Chaco footwear features the LUVSEATâ„¢, a contoured platform that ensures a supported, properly aligned and comfortable stride for any activity. As a result, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health and safety in mind. Simply put, Chaco is fit for adventure. Chaco is a part of Wolverine Worldwide’s Outdoor Group that also includes Merrell and Patagonia Footwear. Chaco, 9341 Courtland Drive NE, Rockford, Mich. 49351. Phone: (888) 737-7001; Fax: (800) 862-6230. www.chacos.com, Facebook: Chacos, Twitter: Chacousa.
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