Chaco Appoints New Sales Manager
Chaco is pleased to announce that it has named Wes Allen as the company’s new Sales Manager. Allen joins Chaco following 9 years with REI and a total of 14 years of outdoor retail experience.
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PAONIA, CO (August 28, 2007) – Chaco is pleased to announce that it has named Wes Allen as the company’s new Sales Manager. Allen joins Chaco following 9 years with REI and a total of 14 years of outdoor retail experience.
Bringing years of experience in management, merchandising, and a general outdoor retail perspective, Allen represents a major addition to the Chaco Sales Team. Allen is the only REI employee in history to open two new locations and has served as Store Manager of three REI locations; Santa Ana, CA, Fairfax, VA, and most recently Mountain View, CA.
â€œWes is made with bits of real Panther, so you know he’s good,â€ commented Jeff Busic, Director of Sales, adding, â€œHis vast experience in retail management and his tenure at an institution such as REI give Wes a strong understanding of the outdoor customer, the current retail climate, and what it takes to engage and motivate retail sales staff.â€
Since 1989, Chaco has been designing and producing the finest and best fitting outdoor footwear available. For more information on Chaco products or philanthropy, contact Bethany Mousseau, Stanwood & Partners PR, email@example.com, or 781.544.3677