Press Releases

Chaco Bolsters Marketing Team with New Hire

January 8, 2014 (Rockford, Mich.) – Outdoor and lifestyle footwear brand Chaco is pleased to welcome Josh Weichhand into the new role of product marketing associate. Weichhand will manage product marketing initiatives and strengthen the overall marketing team.

Weichhand comes to Chaco after three years with Urban Outfitters in Philadelphia where he managed marketing and content projects for the Anthropologie brand. Josh oversaw dozens of brand initiatives that earned Anthropologie accolades including a Fashion 2.0 award and a number 11 Digital IQ ranking on L2’s Top 100 Prestige Brands list.

“Josh brings great branding experience and a keen eye for design to our team,” comments Chaco marketing manager Colin Butts. “He’s already been an asset in our product storytelling for the launch of our upcoming season.”

“Chaco is fit for adventure and so am I,” adds Weichhand. “I’m passionate about the outdoors and conservation and love spending my time hiking, camping, and exploring my surroundings, so Chaco is an ideal fit.”

About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Twitter: Chacousa.

Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, Cushe, and Patagonia Footwear.