FOR IMMEDIATE RELEASE
Bryson Ross, Backbone Media
970-963-4873 ext. 160
ROCKFORD, Mich. (September 20, 2016) – Chaco is pleased to announce a two-year partnership with the National Park Foundation, the official charity of America’s national parks, and a $50,000 donation to fund the Foundation’s education, preservation, and conservation initiatives across the National Park System. To celebrate the partnership, Chaco collaborated with the National Park Foundation to create limited-edition sandals in styles for Men and Women. The sandals will be made in the USA and feature colors and artwork inspired by the National Park Foundation’s iconic logo. These unique sandals will launch on September 26, 2016 – one month after the National Park Service’s 100th birthday on August 25 – and will be available for purchase exclusively through Chacos.com.
As part of Chaco’s multi-year commitment supporting the National Park Foundation, the brand is also developing a broader collection of made-in-the-USA sandals inspired by the history, wildlife, and landscapes of America’s parks and monuments, launching in Spring 2017.
“We’re so excited to be working with the National Park Foundation to support its mission of protecting beautiful landscapes and cultural history,” said Josh Weichhand, Chaco brand marketing manager. “With 100 years of national parks as our foundation, we’re looking forward to the next century and helping preserve America’s treasures for generations to come.”
The National Park Foundation, the official nonprofit partner of the National Park Service, was chartered by Congress to enrich and support America’s national parks and programs.
“Through our partnership with Chaco, park enthusiasts can literally ‘walk the walk’ and take pride in the fact that their sandals support the national parks they love,” said Will Shafroth, president of the National Park Foundation. “Part of building the strongest next century possible for our national parks is engaging in innovative partnerships that raise awareness about all the different ways people can support these treasured places.”
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Chaco is a part of Wolverine Worldwide’s Outdoor and Lifestyle Group.
About The National Park Foundation:
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.