Press Releases

Chaco Footwear’s “Traveling Taqueria” Engages Consumers On Summer Road Tour

ROCKFORD, Mich. (April 07, 2017) –Chaco, an iconic outdoor lifestyle footwear brand, is heading out for its fourth annual summer road tour with stops at music festivals, college events and city drop-in locations. At each destination, a customized food truck and trailer transform into an immersive brand experience, “Chaco Footwear’s Traveling Taqueria,” that engages visitors with fun activities, and food – free tacos!

Drawing inspiration from the fact that tacos are one of the most hashtagged foods on Instagram and authentic cuisine is one of the most compelling reasons to travel, this year’s tour aims to introduce Chaco to new consumers in new places. 


“We’re excited to highlight Chaco’s belief that our best days are those spent outside and that travel is an important component of our lives,” said Alyssa Omlie, Chaco marketing specialist. “That’s why this year’s tour takes us to new destinations around the country.”

At Chaco’s Traveling Taqueria, guests will receive a free taco after taking a quick and quirky “Find Your Spirit Taco” quiz to identify their unique adventure style. The trailer is outfitted with a product display and fitting area for guests to try on new Z/Cloud sandals, Chaco’s iconic sport sandal with a cushioned midsole. After trying on a pair of sandals, guests will also receive a free taco-themed Z/Band wrist accessory.

Information about the tour, including a route plan and social media feeds, can be found here.

Upcoming tour locations and dates:
April 7-9: Euphoria – Austin, Texas
April 15: Buffalo Peak Outfitters – Jackson, Miss.
April 21-23: Sweetwater 420 Fest – Atlanta, Ga.
April 28: Movin’ On @ Penn State – State College, Pa.
May 5-7: Beale Street Music Festival – Memphis, Tenn.
May 13-14: Reno River Fest – Reno, Nev.
May 18-19: Pioneer Courthouse Square – Portland, Ore.
May 20: Willamette Music Festival – Eugene, Ore.
May 26-28: Sasquatch! – Quincy, Wash.
June 3-4: Union Street Festival – San Francisco, Calif.

About Chaco:
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.

Chaco is a part of Wolverine Worldwide’s Outdoor and Lifestyle Group.

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