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ROCKFORD, Mich. (July 27, 2016) –Chaco is pleased to announce that it has signed on as a member of the Outdoor Industry Women’s Coalition (OIWC). In addition to membership dues, Chaco will celebrate the expanded partnership by selling its iconic flips for just $20 (over half off MSRP) to attendees of the Outdoor Retailer trade show next week, with all proceeds going to OIWC.
Founded in 1996, OIWC strives to expand opportunities for women in the outdoor, snow, bike and run industries in order to create more equity, diversity, and inclusion of women. Chaco’s core values – outdoor adventure, travel, and community – make this partnership a perfect fit for the brand.
“OIWC has been the recipient of successful Chaco fundraisers at previous OR shows, but we’re excited to deepen the relationship and our team members look forward to participating in the many benefits of membership,” said Seth Cobb, president of Chaco. “I encourage other brands to consider similar fundraisers and their own OIWC membership to support female leadership across the active outdoor industries.”
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Chaco is a part of Wolverine Worldwide’s Outdoor and Lifestyle Group.