Press Releases

Chaco Launches an Inclusive Fully Interactive Website

Continuing to create ways that connect with its fans and their love of the brand, Chaco has launched a new, highly interactive web site at

Continuing to create ways that connect with its fans and their love of the brand, Chaco has launched a new, highly interactive web site at The site features a unique user content-driven platform that encourages fans to upload their adventures via photos and videos to the Chaco-sphere. The Chaco-sphere is a special place for Chaco fans to interact with one another and to share their incredible adventures in real time. Within the Chaco-sphere fans can upload and tag photos and videos that tell their story to Chaco-sphere galleries. Chaco fans can create a personal profile with screen name that includes a profile picture, bio, and a list of all uploads to date. Fans can also upload product-specific photos and videos to product pages, read unfiltered Tweets and Facebook posts in real-time, and read and post product reviews.

According to Whitney Conner, marketing manager for Chaco, “Chaco fans are fanatical! has now become the portal for our loyal following. Right in the heart of our website is a place for fans to share by telling stories, asking advice, and posting photos and videos.”

In recognition of its fans’ dedicated loyalty, Chaco has offered them a new title: Chaconians. The site is as devoted to the Chaconians as the Chaconians are to the brand. The site provides an opportunity for Chaconians to learn about and purchase footwear and accessories through a streamlined, personable and informative shopping process. Chaco has also enlisted its Chaconians to post their thoughts on all Chaco products as a way to encourage ownership of the website. Lastly Chaconians can explore ways to repair their well-loved sandals through the company’s unique ReChaco program.

Built in partnership with Someoddpilot, a Chicago-based visual communications agency, is a game-changing concept in the e-commerce market as it encourages fan ownership of a website traditionally occupied by marketing messages. “The guiding principle behind the new Chaco site is that people who wear Chacos cannot and should not be considered ‘consumers’,” said Chris Eichenseer, founder of Someoddpilot. “They’re dedicated fans of the brand, and their love of Chaco sandals and shoes derives from a natural, logical place: the shoes are comfortable, good looking and long-lasting.”

Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Merrell® and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company’s portfolio of highly recognized brands includes: Bates®, Cushe, Hush Puppies®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329