Chaco Jumps Into Winter Launching Its First Cold Weather Footwear Collection
New Styles Feature Beautiful Full-Grain Leathers, Cozy Shearling and Wool, Protective Waterproof Uppers and Grippy Vibram® Burly Outsoles
Rockford, Mich. (December 2010) – Continuing to leverage the assets of the Wolverine World Wide family, Chaco will be chilling with its first winter collection. Chaconians can now rejoice in the freedom of happy supported feet as well as year-round protection from the elements. The new products include casual styles for men and women that can take on the elements of any winter adventure featuring full grain leathers, water repellent and waterproof constructions, shearling and wool lined shafts and cold weather-tuned Vibram® Burly outsoles. Additionally, the company adds new back-to-school styles for kids, featuring easy on/off, earth-aware EcoTread™ outsoles and a kid-sized version of the popular PedShed. Much like the beloved classic Z sandals, all styles feature Chaco’s pedorthist-recommended ADDSTRIDE™ technology with lasting arch support and alignment for a long and lovely stride. Encouraging long-term use of their products, Chaco winter footwear can also be resoled through their eco-friendly ReChaco program. The winter collection will be available at retail and chacousa.com in August 2011.
“Chaco’s move into winter footwear is a natural choice,” said Whitney Conner, marketing manager at Chaco. “So many times, we hear Chaconians sadly putting away their sandals for winter. Why not offer them shoes and boots that are durable, comfortable, protective and fun to wear in cold weather? We think that consumers and retailers will see that Chaco is bringing fashionable and smart products to market with the added benefit of our ReChaco program that will allow shoes and their wearers a lifetime of adventures. This launch brings enormous potential for this well-loved brand.”
Flowing from cool to cold to snowy winter conditions, Chaco offers a selection of styles taking men, women and kids from school to city, country walks to mountain towns, puddle jumping to icy sidewalks, snow flurries to snow squalls. All the while, Chaco offers a pure connection, support and control for the user. Pure connection comes from Chaco’s adjustable webbing and select wide width sizing. Pure support is achieved with the ADDSTRIDE™ construction maximizing durability, stride efficiency and cushioning. Lastly, the Vibram® Burly outsole with aggressive tread provides sure-footed winter control.
Transition from your summer sandals to closed toe comfort with Chaco shoes and boots built for cooler temperatures. The Zaagh offers the clog experience with an asymmetrical opening for easy on/off as well as water resistant uppers, leather lined sock liner and street ready Vibram® Gunnison outsole.
The Credence Tall is a 12” rancher-style boot with full grain leather upper, pigskin sock liner and Vibram® Burly outsole. Say Ah with the Zaagh Baa. This low cut slip is a foot pleasing combination of shearling and protective waterproof leather. Chaco’s waterproof and insulated boots tackle winter with style, protection and warmth. The Arbora Wool features a waterproof membrane construction with full grain leather/wool upper and wool-lined shaft.
The Belyn Baa is a cozy statement boot with water resistant full grain suede upper, shearling lining and painted leather toecap. Wear the Belyn Baa laced up for warmth or folded down for a casual look. Tackle snowdrifts and slop with the Arbora Tall. Made with a 13” tall quilted leather upper, waterproof membrane, full shearling lining and smooth leather sock liner, this is the perfect antidote to nature’s worst winter conditions.
Never second-guessing its utility for work and relaxation, the Zoggonit is a slip on shoe with a sleek waxy full grain leather exterior and great all day comfort and support. The Chukka-style Otis is an ankle-length boot made with a brushed suede leather with lace-up fit and Chaco’s ADDSTRIDE™ midsole for support and comfort. The Credence Tall is a mid calf boot with water resistant full grain leather upper, pigskin sock liner and Vibram® Burly outsole. The Credence Wool and Credence Baa add waterproof leather; wool and shearling to keep feet dry and toasty warm.
Perfect for back to school and tiny feet ready for adventure, the kids’ line includes the PedShed offering performance, comfort and shelter for little, adventurous feet. The Loyalist is an easy on/off Mary Jane with a stretch polyester and suede upper and instep strap. All of the kids’ styles feature a softer ADDSTRIDE™ footbed for growing feet as well as an EcoTread™ outsole made with 25% recycled content.
Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Merrell® and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company’s portfolio of highly recognized brands includes: Bates®, Cushe, Hush Puppies®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.