ROCKFORD, Mich. (June 3, 2016) –Chaco is on the road for its “Z The World Tour,” a summer-long trip with stops at some of the country’s biggest and best outdoor events and festivals. The tour kicked off at Dominion Riverrock on May 20-22 and made a second stop at a new-to-the-tour venue, Boston Calling on May 27-29. At each tour stop, an 18-foot custom Chaco trailer transforms into an immersive brand experience with product try-ons, a virtual reality experience, festival-exclusive products, giveaways and more.
“The Z The World Tour gives us a chance to engage with our most passionate and loyal fans, and introduce the Chaco brand to new markets,” says Alyssa Omlie, Chaco marketing specialist. “This is our third year of the tour and we’re excited to return to some our favorite festivals and visit some new venues for the first time.”
In addition to product try-ons and giveaways at the Chaco booth, festival-goers can enter to win $5,000 in airline travel to power their own adventures. New at the booth this year, Chaco introduces a 360-degree virtual reality experience featuring river paddling, trail hiking, a tide-pool excursion and an ocean swim. Chaco’s field event vehicle will also make stops at specialty retailers across the country to host in-store events.
Information about the tour, including a route plan, blog updates, social media feeds and video content can be found here.
Upcoming tour locations and dates:
June 3-5: Bunbury – Cincinnati, Ohio*
June 16-19: Firefly Music Festival – Dover, Del.
June 23-26: Electric Forest – Rothbury, Mich.
July 15-17: Forecastle Festival – Louisville, Ky.
August 27-28: MusicfestNW Presents Project Pabst – Portland, OR.*
* New for 2016 lineup
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell and Saucony.