Press Releases

Chaco Names Agency of the Year for 2014

Rockford, Mich. (January 13, 2015) – In what has become an annual tradition, Chaco named its sales agency of the year at its recent sales meeting with the donning of the official gecko green jacket in a nod to golf’s ultimate award at The Masters. Chaco selected Outdoor Sports Marketing (OSM), which covers the Southeast territory, as this year’s winner.

OSM oversaw strong double-digit growth in its region that covers Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.

Principal of OSM, Rion Smith said, “we are extraordinarily fortunate to work on the Chaco team and with our passionate customers.” Smith continued, “given the professionalism of the other agencies working on the Chaco brand, being recognized means the world to us, and we will continue to be dependable and committed to how we grow the Chaco brand in our region.”

“The team at Outdoor Sports Marketing delivered their third consecutive year of record revenue growth, while continuing to provide superior service, brand support, strong communication, and significant infrastructure investment towards supporting our growing business and driving additional brand awareness,” said Todd Gordon, Chaco director of US sales. “They’re a passionate and highly experienced team and have done an excellent job in creating opportunities, delivering results, and strengthening our relationships with our retail partners.”

From left to right: Nolan Davis, OSM Chaco Rep, Todd Gordon, Director of Sales, Rion Smith, OSM Chaco Rep, Chip Coe, Chaco General Manager

About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Twitter: Chacousa, and Instagram: Chacofootwear.

Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, Cushe.