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July 14, 2016 (ROCKFORD, Mich.) – With a passionate customer base, especially among Millennials, Chaco has firmly established itself as the best-selling sport sandal brand at specialty retail. For Spring 2017, the brand is broadening its offering with a collection of premium leather sandals for women, and expanding its successful “Cloud” cushioning platform to new styles throughout the line.
“Chaco has built true market leadership around world-class product innovation” said Seth Cobb, President of Chaco. “For spring and summer 2017, we’re advancing our Classic Z sandal franchise while also creating entirely new product solutions that deliver on the Chaco promise for both performance and style.”
Chaco’s new High Desert collection for women takes the brand’s sport sandal DNA and applies it to a line of stylish, premium leather footwear. The collection includes the Maya, Sydney, Aubrey and Fallon, and highlights of the line include full-grain leather uppers, suede footbeds, antique-finish metal buckles and a women’s-specific LUVSEAT™ footbed. Prices range from $95 to $125.
Also for Spring 2017, Chaco is bringing its new super-cushioned Cloud midsole to four new women’s styles—the Tempest Cloud, Tetra Cloud, Aurora Cloud and Finley Cloud, and two men’s styles—the Typhoon Cloud and Waypoint Cloud. In addition to the Cloud midsole, each new sandal features new, soft, tubular webbing, and an antimicrobial application which helps to control odor.
Spring and summer 2017 styles will debut at Chaco’s booth (#32136) in August 2016 at the Outdoor Retailer Summer Market in Salt Lake City.
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Chaco is a part of Wolverine Worldwide’s Outdoor and Lifestyle Group.