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Press Releases

Chaco’s ‘Fit for Adventure’ Brand Experience Tour Hits the Road Again

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ROCKFORD, Mich. (May 7, 2015) – Following the overwhelming success of last year’s inaugural event, the Chaco Fit for Adventure Tour kicks off its second run at theDominion Riverrock festival in Richmond, Virginia, May 15-17. During this year’s tour, each stop will showcase a custom Chaco truck and trailer transformed into an immersive brand experience with product trials, a custom app, giveaways and more.

“The Fit for Adventure Tour is an opportunity to not only celebrate and deepen our relationship with the Chaco nation — our most passionate fans — but also connect with thousands of potential new customers,” says Alyssa Omlie, Chaco marketing specialist and tour manager. “This summer we’re excited to unveil a cutting-edge digital app, which is a fun and engaging way for consumers to interact with the Chaco brand.”

Chaco’s new mobile app presents a unique, augmented-reality footwear experience, empowering consumers to see 60 different Chaco styles on their feet, in real time. 

Chaco’s tour activation will also include a selfie station, a Plinko-style contest to win Chaco gear, product giveaways, professional fittings for the new Chaco OutCross Evo 1 and the chance to win a $5,000 trip, outfitted by G Adventures Tours.

“In planning this summer’s tour route, we sought out the country’s up-and-coming festivals — events where adventurous spirits are living the Chaco lifestyle,” adds Omlie. “We’ve chosen a route that brings us to places, on both coasts, where the 2014 Tour didn’t go.”

Information about the tour, including a route plan, blog updates and social media feeds, can be found here. 

Tour locations and dates:

May 15-17: Dominion Riverrock – Richmond, Va.

May 29-31: BottleRock Napa Valley – Napa, Calif.

June 6-7: Free Press Summer Festival – Houston, Texas

June 11-14: Northside Festival – Brooklyn, N.Y.

June 18-21: Firefly Music Festival – Dover, Del.

June 25-28: Electric Forest – Rothbury, Mich.

July 9-11: All Good Music Festival – Summit Point, W.Va.

July 17-19: The Forecastle Festival – Louisville, Ky.

July 24-26: Newport Folk Festival – Newport, R.I.

July 30-August 2: Gathering of the Vibes Music Festival – Bridgeport, Conn.

About Chaco:

Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at, Facebook: Chacos, Instagram:ChacoFootwear, Twitter: Chacousa. Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.