Chaco’s beloved ReChaco program, known as the spa that breathes new life into sandals, repairs the 10,000th pair of sandals to date this year.
Based in Rockford, Michigan, ReChaco has 12 year-round employees including a four-person call center. During the busy season (when 700 sandals arrive on average weekly) they bring in four extra staff members. Last year, Chaco was purchased by Wolverine World Wide and with the company’s resources behind them, the ReChaco team is able to do even more repairs. Over 10,000 pairs have been revived in the last six months and most sandals have been worn for over five years before they make their first visit to ReChaco.
â€œWhen I first received the news that I was the 10,000th customer for ReChaco, I thought it was a joke,â€ said Edward Snow, the 10,000th ReChaco customer. â€œThe last three summers I have been a kayaking instructor for Back of Beyond kayak rentals on Bainbridge Island and it is through them that I was lucky enough to get my first pair of Chacos. I am so grateful for this opportunity and thank Chaco so much for taking care of me. I would have still paid for the repair because this company makes a rocking sandal.â€
â€œEach year, the ReChaco team repairs and rewebs more than 15,000 sandals,â€ said Whitney Conner, brand manager at Chaco. â€œSince the ReChaco team moved to Michigan, we have hit the 10,000th customer mark in only 6 months. We feel that with the added resources of the Wolverine Outdoor Group, we can help save the soles of many more adored sandals. We love that our fans create meaningful and enduring relationships with their sandals. Each Chaco shoe creates an emotional connection to the Earth and the many adventures it will take its owner on. We want to continue this connection.â€
Repairs cost $40 for resoling and $36 for rewebbing if the shoes are not covered by Chaco’s lifetime warranty. Once sandals are received, turn-around time is approximately five business days. www.chacousa.com.
Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes MerrellÂ® and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company’s portfolio of highly-recognized brands includes: BatesÂ®, Cushe, Hush PuppiesÂ®, MerrellÂ®, Sebago and WolverineÂ®. The Company is also the exclusive footwear licensee of the following popular brands: CATÂ®, Harley-DavidsonÂ® and PatagoniaÂ®. The Company’s products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.