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Press Releases

Chaos Headwear and the Vail Valley Foundation enter into 3-yr sponsorship agreement

Chaos and Vail Valley kick off the season with co-brand program and World Cup in Beaver Creek. The two have signed a 3-year sponsorship program-event merchandise. This partnership channels the brand's exposure in consumer and retail.

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Steamboat Springs, CO-
CHAOS headwear and Vail Valley Foundation have signed a three year sponsorship program for participant gifts, as well as co-branded event merchandise of caps and beanies available at retail during this upcoming 2006/2007 season. This partnership is monumental for this young brand to expand its consumer draw and retail demand.

Currently we are gearing up for the Bird’s of Prey World Cup November 30th – December 2, 2006. The snow is deep and steady, and this looks like a great way to open the season in Beaver Creek. US Directors of Marketing and Sales, Sales representatives, promoters as well as sponsored athletes will all be in town for this major kick off to both this exciting downhill sport season, and retail kick off.

Chaos will supply this specialty line of caps and beanies for each major Vail Valley event to reflect their personal energy and demographics. Each snow event has enormous audience appeal. The Birds of Prey-World Cup is the best and fastest the world has to offer in skiing. The Foundation’s initial charge was to return international ski racing to the Valley, and since 1983 they have meet their goals and beyond. The development of the Birds of Prey men’s downhill course in Beaver Creek is now recognized as one of the top downhill courses in the world and the only men’s downhill in the US. The Beaver Creek site launches the early season,

Next, follows The Honda Session in January of 2007, a pro-invitational snowboarding event that brings yet another new roster of national and international elite athletes to Vail for high stakes and mind stirring airtime. The Honda Session is one of the finest events of its kind nationwide.

The third event in this program is the American Ski Classic in late March. The Classic brings Skiing legends, sports, entertainment, celebrities and corporate America together on the slopes of Vail Mountain during the peak days of March. This event combines the thrill of both professional and amateur ski racing with an array of entertainment options for fans of all ages. In its 25th year, the American Ski Classic is the oldest and largest skiing competition and festival of its kind in North America.

“We have selected from our line, as well as developed headwear in each category to reflect the attitude and desires of each very distinct group. This has been an exciting partnership in that we can design, provide a service, an event giveaway and even branded event merchandise for the local retailer,” remarks Debbie King Ford, regional representative.

It’s an ideal situation, when a platform has added value gifts that can create demand at retail to support the foundation and allow the retailers to benefit from the thousands of participants and visitors wanting event memorabilia. Chaos Headwear is honored to be selected as a partner to a foundation with so much depth and social contribution to its community.

Since 1981 VVF has been a nonprofit organization committed to providing leadership in athletic, cultural, and educational endeavors to enhance and sustain the quality of life in the Vail Valley for its residents and guests.

The Vail Valley Foundation currently provides support for a variety of educational programs. The Foundation Scholarship provides college scholarship grants to deserving high school seniors in the Vail Valley. They also, in cooperation with the Vail Valley Youth Foundation, the Magic Bus, and Launch into Literacy programs, target literacy and help to strengthen families within the communities where this assistance is most needed. In addition, the Vail Valley Foundation actively supports other nonprofit organizations by annually distributing.

“Chaos often breeds life, when order breeds habit.” –Henry Adams

Gary Supple/
Dominic Chenelia/
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