Chaos Headwear tops heads at the 25th Countrywide American Ski Classic

For Immediate Release
March 19th, 2007

PRESS RELEASE
Beth Cochran
cochran@whatsuppr.com
406.579.7909


Chaos Headwear tops heads at the 25th Countrywide American Ski Classic

Steamboat Springs, Colo.- CHAOS Headwear and the Vail Valley Foundation have once again created a dynamic partnership. As the official headwear supplier for the Countrywide American Ski Classic, Chaos teams up with the Vail Valley Foundation for their third high caliber event of the season, including the Men’s Downhill Birds of Prey in December and the prestigious Honda Session in January. As an added value to the benefactors, major sponsors and guests of this event, Chaos will be delivering 300 unique hats to the VIP tents on each day of the event.

Debbie King-Ford, the Rocky Mountain regional sales representative with Chaos Headwear, and Paul Chadwick with Vail Valley Foundation (VVF) have been instrumental in creating diverse retail and consumer programs that highlight the three primary events. The customized merchandise for each event has created a substantial retail program in Summit County.

King-Ford has formulated a similar program for the Vail /Breckenridge resorts where Chaos will be participating in the Breckenridge Spring Massive Festival (April 1 – April 22, 2007). Headquartered in Steamboat Springs, Chaos is no stranger to Colorado support. They are a four-time sponsor to the Snowboard Outreach Society-SOS with Arn Marconi, and the Steamboat Springs Telefest. Gary Supple, the U.S. National Director of Sales, in Steamboat Springs explains that, “With King-Ford’s combination of sales and programs, the Chaos fury can reign all over the white Rocky Mountain slopes.”

The Countrywide 25th Anniversary Ski Classic is a perfect mountain blend of ski legends, sports and entertainment, celebrities and corporate America, together on the spring slopes of Vail Mountain, March 21-25, 2007. Like no other event, Vail rolls out the red carpet, combining the thrill of professional and amateur ski racing with an array of entertainment options for fans of all ages. In its 25th year, the American Ski Classic is the oldest and largest skiing competition and festival of its kind in North America. The event combination reflects the Chaos brand lifestyle, in function and style, for day and night.


With exciting racing action on the slopes, live entertainment and sumptuous dinner events off the slopes, there is always something to do at the Countrywide American Ski Classic. All races are held at Golden Peak in Vail and are free for spectators, family-friendly and rich with autograph opportunities.

Wednesday, March 21
3:30 pm Countrywide Legends Giant Slalom Seeding
4:30 pm Countrywide Legends Giant Slalom Qualifying
6:00 pm – 6:40 pm Bud Light Street Beat – Soul Asylum – Golden Peak
6:45 pm – 7:00pm Countrywide Legends Giant Slalom Race – Finals
7:05 pm Bud Light Street Beat – Soul Asylum

Thursday, March 22
11:00 am Volvo Legends of Skiing Downhill Race
3:00 pm Countrywide Ford Cup Handicapping
7:00 pm Mountains of Hope – Vail Marriott Resort
Presented by Princess World Jewelers

Friday, March 23
9:00 am Countrywide Ford Cup Race – Day 1
2:30 pm Paul Mitchell Future Legends Race
4:00 pm – 6:30 pm Gorsuch Tea Dance – Vail Marriott Resort

Saturday, March 24
9:00 am Countrywide Ford Cup Race – Day 2
Countrywide Ford Cup Finals
7:00 pm Legends of Skiing Banquet – Park Hyatt Resort
Presented by DPS Resorts Development Company

Sunday, March 25
7:30 am First Light First Tracks Ski – Vista Bahn
Presented by Vail Mountain Club
9:00 am Brunch – Golden Peak


In addition to the racing action, the Countrywide American Ski Classic also features a festive social schedule, including the Legends of Skiing Banquet and the Mountains of Hope Benefit Dinner and Auction which supports the Vail Valley Foundation’s educational initiatives.


2006 Highlights
* Halsnes & Kiehl capture Pioneer Legends Giant Slalom crowns
* Klammer & Forland reign supreme in Pioneer Legends Downhill
* Team Vail Valley Foundation grabs gold in Countrywide Ford Cup Team Competition
* Mountains of Hope Benefit Dinner & Auction raises $150,000 for education

To learn more about Chaos Headwear, our products and programs, log on to www.chaoshats.com

SKI TOPS’ competitive edge is quality, responsiveness and a vast array of headgear possibilities. As a vertical manufacturer, SKI TOPS-operated by Do-Gree Fashions in Montreal, Canada-is able to respond quickly to both customer requests as well as fast-paced market trends, both of which translate to unparalleled service. SKI TOPS has a seemingly infinite selection of more than 1500 unique styles. Designs from both CHAOS and MOON SHADOW vary from winter to four-season, urban to alpine, casual to high-end silk-cashmere, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, FitsALL 4X® , Polartech®, Windbloc®, Thermolite® and Outlast®.

CHAOS/CTR/MOON SHADOW
Gary Supple/ skitops@frontier.net
Dominic Chenelia/ chaosdom2000@yahoo.com
t970.871.1193/f 970.871.1993

www.ChaosHats.com