Chaos New Innovation Picks Attending Outdoor Retailer Demo Day

PRESS RELEASE
Chaos New Innovation Picks
Attending Outdoor Retailer Demo Day, January 19th at Solitude Mountain Resort

SIA Booth # 1046
OR Booth # 30001E

Steamboat Springs, CO- January 10th, 2011. Chaos has added more collections and innovations in CTR-Chaos Thermal Regulation and the New Novelty Collection. Come visit Chaos headwear at the Outdoor Retailer Demo Day, on January 19th at Solitude Mountain Resort. www.outdoorretailer.com/winter-market/events-seminars/all-mountain-demo.

Featured products for the shows follow:

NEW for 2011- Modern and sleek like never before
4 NEW EVO COLLECTION
This collection of performance accessories was designed and built to meet the needs of today’s active lifestyle and exercise enthusiast. Each style is equipped with a full Dri-Release wool lining helping to provide cold weather protection without weight, itch or static cling allowing for superior moisture wicking performance. Offered in bright edgy sport palette: aqua, lime, slate and wineberry. MSRP – Cuffed hat, Beanie & Neck tube will be $19.99 and the Headband will be $16.99
EVO BEANIE image attached, more available upon request.





EXTREME HEADWEAR TECHNOLOGY
CTR-Chaos Thermal Regulation
Chaos Headwear newest growth is in technical– offering the latest in thermal regulation technology. CTR-Chaos Thermal Regulation is the extreme cold weather category, consisting of various balaclavas, facemasks, face toasters, ear wraps and bandanas. Continual development and refinements from field testing with athletes, snow sports filmmakers like TGR- Teton Gravity Research film crews, rental programs and new materials, concise merchandising make the CTR division complete. Top categories: Mistral Collection- Pro-Stretchâ„¢ and Pro-Stretch Plusâ„¢, Chinook Collection-Micro Flexâ„¢, Howler Collection- Windshield®, Adrenaline Collection- Dri-Release®, and CRT FitsAll 4X. and now 4NEW EVO.


CTR- “Smart” GLOVE LINERS: Liners with iphone and smartphone compatible finger tips! Constructed with built in silver tips on the thumb and index finger have silver fabric that allows for use on touch screen phones. They work killer – come see them! We are offering new gloves in 4 styles: 1668 Pro-Stretch™ Glove Liner, 1698 Adrenaline Glove Liner, 1699 Adrenaline heater pocket and 1210 Outlast™.


CONT. P 2
2011 NEW FEATURE ITEM
CTR THE ADRENALINE DRI-RELEASE MULTI-TASKER PRO BALACLAVA
In the Adrenaline Collection with Dri Releaseâ„¢, of merino wool and recycled poly blend that offers full protection for face, neck and head. Versatile as a neck gator, helmet liner or full coverage balaclava- the transition hinge makes it easy to do all three. Features: a 4-way stretch with breathable mesh mouth ventilation, 3D fitting integrated with wind-resistant panels and Lycra binding for ideal fit and comfort. Ideal for winter sports, skiing, snowboarding, snowmobiling, ranch work and wherever cold and reliable protection from the wind and elements. MSRP $30.00 style #1633 image attached.




NOVELTY COLLECTION
TUBES, GATORS, ANIMALS, MONSTERS AND MULIT-HOTTIE-This year we have an entirely new collection called Novelty. The trend is to mix patterns/colors together in order to not be “correct.” Unexpected & whimsical accents complete the spirited, energy-driven theme for next fall. As an example, the Chaos and Moon Shadow Animals and Monsters are back. Plus we added colorful gators, tubes that turn into hats. The MULIT-HOTTIE is just that, 16 color ways – a twist beanie, liner, gator, neck tube all in one!

image the Multi-Hottie will be available

Outdoor Retailer show in Salt Lake City, Booth # 30001E Jan. 20st-24th, 2011
SIA-Snow Sport Show in Denver, Booth # 1046 Jan. 27th-31st , 2011

Beth Cochran cochran@whatsuppr.com
406.579.7909

To learn more about Chaos Headwear, our products and programs, please visit www.chaoshats.com 

Chaos Headwear specializes in quality, responsiveness and a vast array of headgear possibilities. The brand is owned by Do-Gree fashions, a mill that has been family-owned and operated for three generations. Based in Montreal, Canada, Do-Gree Fashions is able to respond quickly to both customer requests and fast-paced market trends, which allows the company to offer unparalleled service. Designs from both Chaos and sister brand Moon Shadow vary from winter to four-season, urban to alpine, casual to high-end alpaca, all of which supply the men’s, women’s and youth markets. Materials include: merino wool, mohair, acrylic blends, cottons, angora, fleece, and technical fabrics from the New CTR-Chaos Thermal Regulation, Fits ALL 4X®, Pro-Stretchâ„¢ and Pro-Stretch plusâ„¢, Windshield®, Dri Release®.