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Cheers to Us! Industry Celebrates and Honors Its Leaders On Day 2 of SIA Snow Show

Denver, CO (January 30, 2015) – With over 1,000 brands exhibiting at the 2015 SIA Snow Show and Sourcing Snow in Denver, Colo. (Jan. 29 – Feb. 1, 2015) there are thousands of retailers, reps, suppliers, media, athletes and advocates working with those brands making the Snow Show the largest industry gathering of the year. On Day 2, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, and the entire industry made a point to acknowledge their peers with awards, honors and celebrations.

“As a New England sales rep, it’s great to be here and see all the love for the industry year after year and the continued enthusiasm by this community, commented Deno Dudanake, Northeastern Sales Rep for Rossignol. “What other venue presents this opportunity? None.”

“The Show is just a great place to gather a ton of people and see what’s happening in other shops and appreciate all the things that are going on around the country that we don’t get exposed to in Michigan,” said Eric Schmidt,Modern Skate & Surf, Royal Oak, MI.

The day started off with a bang as a packed room turned up early this morning for burritos and bloodies at a Protect Our Winters (POW) hosted breakfast, featuring guest speaker David Roberts from – a renowned journalist on the topic of climate change and energy politics. Roberts shared data and anecdotes in an engaging talk that stressed the importance of the snow sports industry’s involvement in the fight against climate change.

“As a 60B industry with a very unique position and culture, the snow sports industry has tremendous influence to spread awareness. This industry has a direct stake in this issue that not many industries do, so anything we can do to educate people within the industry and encourage them to get involved is tremendously important,” Roberts said.

Jeremy Jones, Founder of POW and Jones Snowboards, said, “I think just to bring perspective and expertise, all of the things that David Roberts touched on is awesome. POW’s mission is uniting the industry to fight climate change, and having this opportunity at SIA is so important; the power of SIA is that it’s the gathering of the tribe. This is the industry.”

Another famous snowboarder was hanging out in APO’s booth today, 2014 Olympic gold medalistSage Kotsenburg was taking in his first ever SIA Snow Show. “I’m stoked to be here— usually I’m in Aspen competing at the Winter X Games during the Show. The vibe is really good –it’s nice to see everyone hustling and bustling,” said Kotsenburg.

Later in the day, U.S. Ski Team supplier GoPro was honored with the Doc DesRoches Award for excellence in promoting the Team’s brand and athletes. The award is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in development of the U.S. Ski Team’s fundraising efforts.

“Winning the award is a big honor for GoPro. To follow in the footsteps of those big endemic brands, who have won in the past is incredible. Partners such as USSA and SIA have been so great to work with and we’re only going to become bigger partners and stay true to this snow sports world,” commented Davey Smidt,GoPro.

At the SIA SnowSports Retailer and Rep Awards ceremony, eleven regional sales reps and seven retailer received awards for their success fostering relationships, moving product and setting their brands and shops apart from the competition, which pushing forward the passion and growth of snow sports.

Tonight in the Colorado Convention Center’s Mile High Ballroom, Outdoor Industries Women’s Coalition (OIWC), with support from NPD Group and SIA, will celebrate the impact of women in snow sports at a reception honoring 2015 Pioneering WomenAward winner Linda Rodney, sales manager North America with Giro, and 2015 First Ascent Award winner Lesley Betts, Product Manager for snowboards at Burton.

The industry gatherings will continue into the evening with the TransWorld Snowboarding 16th Annual Riders’ Poll Awards at the Ogden Theater, where the Video of the Year, The Legend award to Chris Roach, Men’s and Women’s Rider awards and TransWorld Snowboarding Readers Choice award will be presented.

“It’s always amazing to get the industry and community together to celebrate the best riding in the world and to see the positive energy that surrounds snowboarding,” said TransWorld SNOWboarding Managing Editor, Gerhard Gross.

Icelantic’s Winter on the Rocks concert, now in its fourth year at the Red Rocks Amphitheatre, is another benchmark event where snow sports enthusiasts will gather tonight to celebrate wintertime in Colorado. Major Lazer, Damien Marley and Holy Ghost are headlining this year. And the SIA/SOS Hockey Shoot Out will take over the Pepsi Center following the Avalanche game.

“The Snow Show is such a vital gathering for SOS because of the attention and support we receive from the industry,” said Seth Ehrlich, interim executive director of SOS.

For a recap of Day 1, check out the Daily Dose Video at:


For more information regarding SIA Snow Show events, hotels/travel and exhibitors, go to: For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on TwitterFacebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more