Veltec Sports, the leading distributor and marketer of premier cycling brands announced that Chris Bogue joined the company, as Vice President of Sales.
Bogue, previously VP of Sales and strategic accounts at Pearl Izumi, comes to Veltec with over 25 years of experience in outdoor and cycling products. With sales management experience and strategic account relations for industry-leading companies including Pearl Izumi, K2, Yakima and Bravo, and hands-on experience in retail and sales representation, Bogue understands the needs of IBDs, as well as sales representatives.
â€œChris is an excellent addition to our team. At Veltec, he will be in charge of leading our sales force, as well as customer service team.â€ said CEO Manfred Krikke. â€œChris does not only have a great track record in the industry as a sales manager, but he has also walked more than a mile in the shoes of our customers as a retail store manager as well as a sales rep, early in his career. His experience and approach is another element in our commitment to total customer satisfaction.â€
Bogue will oversee sales of Veltec’s lineup of cycling brands including Sidi, Descente, Shebeest, Prologo, Enervit, and Vredestein.
About Veltec Sports
Veltec Sports, Inc. is the leading marketer and distributor of some of cycling’s best-known brands. Veltec’s brand portfolio includes: Sidi cycling shoes, Descente cycling apparel, Shebeest women’s cycling apparel, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition. Veltec is committed to core cyclists and their passion for riding, and living a healthy and sustainable lifestyle. Visit the company’s Web site: www.veltecsports.com, to learn more.