Chris Lathrop Joins Jetboil As Vice President Of Sales

Jetboil, award-winning creators of the revolutionary integrated cooking systems that have become such a part of the outdoor industry, announced the addition of Chris Lathrop as the company’s new Vice President of Sales.

As Vice President of Sales, Lathrop will be responsible for overseeing Jetboil’s strategic sales growth and business development activities, marketing and branding initiatives, and will provide guidance on new product development.

“Over the past three years, Jetboil has developed a category-creating product family having the potential to change the way people prepare food while away from home or on-the-go”, said Perry Dowst, CEO and co-founder of Jetboil. “We are firmly committed to continuing to lead the category we’ve built. Chris joins the company during an important phase and will be integral to building the Jetboil brand worldwide.”

For the past 15 years, Lathrop was managing principle of Lathrop Associates, LLC, a successful sales agency in New England. The agency has represented the Mountain Hardwear brand from its founding, and more recently Scarpa North America; as well as a number of other brands over the years.

“Chris was instrumental in launching and growing the Mountain Hardwear brand from its inception in 1993 to a highly successful organization and outdoor brand”, Dowst said. “Chris brings incredible experience developing strong sales growth and channel development, along with a keen entrepreneurial and customer-driven marketing instinct.”

“It was a very difficult decision to walk away from my agency and a brand like Mountain Hardwear, both of which I’ve put years of blood, sweat, and tears into”, Lathrop said. “In Jetboil and in Perry, I have found that same opportunity and leadership that has made Mountain Hardwear so exciting over the years. Now I have the opportunity to go through that building process again, but at a much higher level of involvement.”

ABOUT JETBOIL: Since its inception in 2004, Jetboil’s revolutionary cooking systems have won numerous awards both inside and outside the outdoor industry. The patented FluxRingâ„¢ technology, at the heart of Jetboil cooking systems, defines efficiency, safety and ease of use and its introduction has redefined the outdoor cooking category.

The Jetboil team is committed to simplifying and personalizing outdoor cooking and empowering a world of exploration. Jetboil is the trusted and indispensable companion of those who push the limits of their endurance, and the boundaries of their experience.