Chris Tennal Takes Lead as Rab and Lowe Alpine US Sales Manager
Chris Tennal joins the Equip family to head US sales of Rab and Lowe Alpine
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LOUISVILLE, Colo. (January 4, 2013) â€” In a move to round out their North American sales team, Equip Outdoor Technologies Ltd., the parent company of technical outdoor brands Rab and Lowe Alpine, is pleased to announce the hire of Chris Tennal as US Sales Manager. Tennal will manage two national sales teams covering the Rab and Lowe Alpine brands and will be based out of the USA head office in Louisville, Colorado.
Chris Tennal is no stranger to outdoor sales although the bulk of his experience lies on the opposite side of the sales table. Born and raised in Colorado on a diet of skiing and mountaineering, Chris has built a career around those activities: from working as the hard goods buyer for Gorsuch, a high-end ski retailer, to his purchase and rebranding of Mountain Outfitters, a Breckenridge based specialty retailer focused on backcountry skiing and mountain lifestyle. For years Tennal poured his passions and energy into Mountain Outfitters until choosing to sell the shop to new owners in the Fall of 2012.
By joining the Equip team, Tennal will manage eight different rep groups which cover both the Rab and Lowe Alpine brands. He will serve to direct all sales efforts to ensure the continued and sustainable growth of the Rab brand as well as lend his expertise to help reestablish the iconic Lowe Alpine brand in the US market.
â€œChris brings a wealth of industry experience as well as the unique perspective of the specialty retailer. Both the Rab and Lowe Alpine brands are focused on building and maintaining meaningful partnerships with specialty retailers and Chris can help guide those relationships. In addition, Chris’s familiarity with both the Rab and Lowe Alpine brands will go miles to help communicate the brands strengths in a competitive market place.â€ Says Matt Gowar, CEO of Equip, adding â€œWe are excited to have him on board.â€
When asked why he decided to join the Equip team, Tennal remarked, â€œI’ve been a fan of Equip since first working with Rab 2007 and I have truly valued working with such a dedicated and supportive team and with such innovative product. When an opportunity to assist in the growth of both the Rab and Lowe Alpine brands presented itself I had to jump on it. It was an obvious fit for me.â€
Rab is easing into its seventh year in the US market and has seen considerable growth in that time. Starting with just a few key retailers, the brand has grown to upwards of 200 doors nationwide and is enjoying the momentum of upward growth. Lowe Alpine, a more recent addition to the Equip family is undergoing a major overhaul with ongoing redevelopment of the backpack line and the upcoming re-launch of apparel.
While the position will have Chris on the road frequently, he will be based in the USA head office in Louisville, Colorado and will work alongside the marketing, customer service and warehouse distribution teams. He can be reached at 303-749-5525 or at Chris.Tennal@equipuk.com.
Rab Carrington, one of Britain’s foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world’s finest down clothing and sleeping bags. From its earliest days, Rab created a reputation for producing garments that are truly for â€˜the most extreme conditions in the world’ and for searching out the finest technical fabrics to use in its designs. Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of its products. The Rab brand continues to be run by climbers for climbers. For more information, visit www.rabusa.com
About Lowe Alpine
Lowe Alpine was born in 1967 in the Colorado work shed of climber Greg Lowe. Since that time, Lowe Alpine has become a global brand with a reputation for innovative and high quality products. Since its conception, Lowe Alpine has helped lead climbers and adventurers to all points of the earth comfortably and reliably. For more on Lowe Alpine, visit www.lowealpine.com.
About Equip Outdoor Technologies Ltd.
Equip Outdoor Technologies Ltd specializes in the design, manufacture and marketing of technical outdoor clothing and equipment. Its experienced and dedicated team develops innovative designs, manufactured to the highest standards and brings them to market throughout the world. For more information, visit www.equipuk.com.
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