Chums’ Gets The Band® Back Together

HURRICANE, UT – (October 26, 2010)– For years, Chums has given outdoor sports enthusiasts the best accessories to help you “hang on” to your valuable gear. Chums’ The Band® has been the go-to replacement watch band for athletes and outdoor enthusiasts, securing your valuable (or not so valuable) timepiece, GPS or monitor to your wrist with the double wrap-around hook/loop design. Now with the help of the new touch screen iPod® nano, The Band® is moving into the digital age. Combine The Band® with your iPod® nano to create an uber-stylish, high tech watch!

The Band® has always been known as the ultimate action sports watchband because of its comfort, durability and eye-catching patterns. The entire accented line of The Band® watch bands has been updated with exciting and contemporary patterns. Chums teamed up with pioneering women’s outdoor apparel designer and Isis co-founder Poppy Gall of Poppy Gall Design Studio to develop a variety of fresh patterns to complement The Band®’s durability and function. Poppy is known for her keen sense of detail and melding contemporary patterns with traditional aesthetics.

The iPod® nano’s display panel is a perfect match with the The Band®’s Wide model – featuring 3/4” (20mm) sizing and a wide 1.5” base webbing that works great with larger style watches. The Standard size offers a sleeker look with the same 3/4” (20mm) hook and loop and a soft 1” wide base webbing for comfort & durability.
Check out the how-to video demonstrating The Band® and iPod® nano application:
http://youtu.be/UdOpPlGO4ZE

The Band® wristwatch bands retail between $6.99 – $7.99.

About Chums
Founded in 1983 in Hurricane, Utah, Chums has been the leader in accessories for the outdoors for over 25 years. In Jan. 2007, Chums purchased Chisco, makers of The Band® watchband, creating a stronger market position through the joining of these two leading accessory brands under the Chums name. In 2008, Chums purchased Beyond Coastal sun care products. Beyond Coastal now offers a complete line of sun protection and sun care formulas created for the active outdoor lifestyle. After 27 years, Chums is proud to offer the best, most diverse collection of accessories to core outdoors people in angling, lifestyle, hunting, hiking, climbing, and more.

Media Contact:
Verde PR & Consulting
Craig Randall
craig@verdepr.com
970-764-7474