CityVoter and ExerciseTV Partner to Launch Nationwide Search for America's Top Fitness Trainers
Partnership combines the CityVoter platform and ExerciseTV's video on-demand and web presence to provide America with the opportunity to discover the best physical fitness instructors in the country
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BOSTON and LOS ANGELES — CityVoter Inc., provider of online guides and contest platforms for leading media companies, and ExerciseTV, the first comprehensive on-demand network dedicated to fitness, sports training and motivational programming, today announced a partnership to research, build and promote “ExerciseTV Top Trainer,” the first interactive online guide and contest to discover the country’s best fitness professionals. ExerciseTV is a joint venture between Comcast, Time Warner Cable, New Balance and Jake Steinfeld of “Body by Jake.” CityVoter’s award-winning platform and services are used by the country’s leading media companies including FOX, McGraw-Hill and Hearst-Argyle.
Between January 28 and March 23, ExerciseTV and CityVoter invite fitness professionals and their clients or friends to nominate themselves or their favorite trainer at www.exercisetv.tv/toptrainer.
“We’re building on the overwhelming response to our 2007 ‘America’s Next Fitness Star’ contest, in which more than 1,000 fitness professionals from across the country competed to be named the country’s next fitness celebrity,” said Chris Mansolillo, General Manager, ExerciseTV. “This joint venture will provide online users a fun and easy way to vote, nominate and comment on their favorite instructors across the country.”
ExerciseTV joins a growing list of media companies that have chosen CityVoter to build a local directory and introduce interactive features such as voting, nominating businesses and posting comments and photos. CityVoter guides include hundreds of local business profiles, complete with photos, maps and contact information.
“This partnership demonstrates the extensibility of the CityVoter platform,” said Josh Walker, chief executive officer, CityVoter. “Our ‘best of’ model, which engages consumers and local businesses, gives national media brands a way to reach local service providers like fitness instructors. With CityVoter, ExerciseTV is giving fitness professionals a unique and powerful way to promote themselves.”
Fitness professionals receive a complimentary listing within the ExerciseTV guide, which will launch with listings from more than 10 major metropolitan areas that will be accessible to fitness professionals and consumers across the country. Fitness expertise categories include Boot Camp, Cardio, Kickboxing, Dance, Pilates, Personal Training, Yoga and General Fitness.
ExerciseTV is a multi-platform, on-demand media company dedicated to fitness, motivational programming and personal training. The video-on-demand (VOD) television network, which launched in January 2006, is currently available in more than 23 million homes in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. Online, www.exercisetv.tv is the premiere destination where hundreds of titles from the world’s best fitness professionals can be downloaded for use on a personal computer or portable device. ExerciseTV was founded by Jake Steinfeld of “Body by Jake,” and developed by Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation’s leading provider of cable, entertainment and communications products and services. ExerciseTV is managed by Comcast, with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as additional equity partners. For more information, please visit www.exercisetv.tv.
About CityVoter, Inc.
Founded in 2005, CityVoter, Inc. helps consumers find the best local businesses in their cities. Millions of locals visit CityVoter.com and its partner-branded metro guides daily to search, nominate, vote for, and comment on their favorite businesses. CityVoter builds its image-based metro guides for major media companies like Fox, McGraw-Hill, Hearst-Argyle and Post-Newsweek, to enhance the local relevancy of their websites and strengthen their relationships with their local communities. These guides are the premier destinations for local commercial content, featuring descriptions, photos, videos, maps, and customer comments about the top local businesses. Each partner-branded metro guide features a “best-of” contest to discover the best local businesses, as chosen by the local community. Rich photo galleries give visitors a storefront view of local shops, bars, food, products, clothing and more. The CityVoter.com destination site provides valuable answers to consumer-posted questions that enable visitors to weigh in with their choices for the best their city has to offer. To learn more about CityVoter, CityVoter.com and CityVoter’s partner-branded metro guides, visit www.cityvoter.com.