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Lauren Kanouse Jeff Blumenfeld Dienna D’Olimpio
Clif Bar & Company Blumenfeld and Associates BBPR, Inc.
510.596.6433 203.655.1600 310.656.4668
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CLIF BUILDER’S® PARTNERS WITH 2014 REEBOK SPARTAN RACE AS
OFFICIAL PROTEIN BAR
Great Tasting, High Protein Bar Provides Competitors with Another Reason to Finish Strong
EMERYVILLE, CA (April 14, 2014) – Clif Bar & Company, a leading maker of nutritious and organic foods and drinks for people on-the-go, and Spartan Race, Inc., the world’s leading obstacle racing company, announced today that CLIF Builder’s® will be the official protein bar of the 2014 U.S. Reebok Spartan Race.
CLIF Builder’s high-protein bars are crafted with an optimal blend of ingredients specifically chosen to provide the body with the protein it needs to help build and repair muscle, the energy to sustain a workout, and the vitamins and minerals needed to support protein metabolism during and after a workout.
“Our races test our athletes’ physical limits and change their frames of reference, unlocking capabilities they did not know they possessed,” said Joe De Sena, Founder and CEO of Spartan Race. “We were looking for not only the highest quality protein bar for our athletes but also a partner that shares in our philosophy on food, nutrition, activity and health. We found both in CLIF.”
Added Dan Hickle, brand director at Clif Bar & Company, “Spartan Race participants are the epitome of total body fitness. These athletes share our passion for adventure, strength and endurance and we are excited to partner with Spartan to provide competitors with a protein bar that helps them achieve their fitness and nutrition goals.”
CLIF Builder’s Bars will be available at Spartan Race finish lines and in the festival area for athletes and spectators to sample; the high-protein bar will also be along for the ride at a number of Spartan Race Workout Tour events this year. In addition, Clif Bar & Company’s CLIF Kid Zbar™, an organic, soft-baked whole grain energy snack for kids, will be available for children participating in the Spartan Kids Races.
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About Spartan Race, Inc
Spartan Race, Inc., voted Outside Magazine’s Best Obstacle Race, is the world’s leading obstacle racing series. In 2013, Spartan Racers participated at 60 events worldwide in what for many was a transformational experience. Spartan Race also offers an obstacle course event for the next generation of Spartans ages four through thirteen.
With over 130 events in 17 countries planned for 2014, Spartan Race continues to make obstacle racing one of the fastest growing sports in the world. The Reebok Spartan Race global race series features races at three distances, 3+Mile/15+ Obstacle Sprint, 8+ Mile/20+ Obstacle Super and 12+ Mile/ 25+ Obstacle Beast, culminating each year in the Spartan World Championship, which in 2014 will be held in Killington, Vt. on September 20. With competitive Elite heats and Open heats for all fitness levels, Reebok Spartan Races offer something for everyone. The Spartan lifestyle continues its goal of ripping people off their couches and helping them lead happier, healthier and more productive lives.
Log onto http://www.spartan.com for more information, a schedule of events and to register for a race.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.
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