Cloudveil Announces New Sales Agency Covering New England and

April 30, 2007 (Jackson Hole, Wyo.) – Cloudveil, producer of inspired mountain apparel, announces the hiring of Al Diamond and Erik Mushial of Diamond Sports, Inc., to cover the New England and Mid Atlantic sales territories.

“We are very excited to welcome Al and Erik and the Diamond Sports agency to the Cloudveil team. With over 10 years of proven sales experience in the specialty outdoor market, they bring a wealth of experience and strong dealer relationships to Cloudveil,” says Rich Weight, Cloudveil’s Director of Sales. “Their business acumen and authentic connection to Cloudveil’s core customers make them an excellent fit to continue to grow these important territories.”

“Cloudveil is a youthful and dynamic brand with appeal to the core outdoor user as well as the broader consumer. We think there is excellent opportunity for us to considerably expand Cloudveil’s footprint in both the New England and Mid Atlantic markets,” says Al Diamond.

Cloudveil will debut its expanded Spring 2008 line and celebrate its 10th Anniversary at Summer Outdoor Retailer in Salt Lake City.

Cloudveil, celebrating its 10th Anniversary in 2007, is a technical outdoor apparel manufacturer that draws inspiration from its hometown Jackson, Wyoming. Groundbreaking use of fabric combinations, color and innovative designs has built a retail and consumer base of loyal inspired mountain users. Credited with starting the modern day soft shell revolution, Cloudveil builds leading apparel designs in the outdoor, ski, fly fishing and casual markets. www.cloudveil.com Cloudveil is a subsidiary of Sport Brands International, LLC (SBI).