Cloudveil Goes High Definition and Hybrid for Spring/Summer 2010

Cloudveil, maker of inspired mountain and angling apparel, introduces an innovative video sales meeting program that spotlights new hybrid technologies in the outdoor line and a fully revamped fly-fishing collection for the Spring/Summer 2010 season.

Cloudveil is now filming the entire product range, merchandising clinics and business presentations, presented in a first-hand manner by the company’s product managers. The presentation has already delivered to its North American and International sales force. The brand will launch a retailer preview version for retailers via a password protected web portal early next week.

“We decided to develop a video sales meeting to provide a new tool for both our sales force and specialty retailers, and have already seen benefits from utilizing this affordable new technology as a selling tool,” Cloudveil Founder/President Stephen Sullivan stated. “The video format provides a comprehensive introductory look at our new Spring/Summer 2010 collections in an interactive and intuitive manner, available whenever and wherever our reps or retailers need to review a style.”

Within the presentation is an introduction to over 50 new styles for Spring/Summer 2010 including Cloudveil’s exciting new hybrid fabric technologies. The collection is highlighted by the Doublet Jacket, a new hard shell offering, pairing waterproof construction with Cloudburst Jersey 2.5 â„¢, an innovative stretch knit fabric, creating a fusion of storm shell protection and athletic mobility. Within the same category, built from GORE-TEX® Pro Shell, the Albright Jacket and Pant deliver the pinnacle of superlight waterproof/breathable performance.

Also new for Spring/Summer 2010 is Cloudveil’s Snake River Series, a completely redesigned fly-fishing collection, highlighted by the new GORE-TEX® Pro Shell Snake River Wading Pant and Jacket, hybrid Spinner Soft Shell Shirt, the Salt River Chest Pack, and Snake River IdroGripâ„¢Wading Boot.

Founded in 1997, Cloudveil is credited with starting the modern day soft shell revolution. Cloudveil draws inspiration from its home base of Jackson, Wyoming with a focus on building innovative and functional apparel for the outdoor, snowsports, fly fishing and lifestyle apparel markets. For more information go to www.cloudveil.com