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Cloudveil Teams Up with Pemba Serves to Launch iClinic™ Concept

Cloudveil, producer of innovative technical apparel, and its Midwest rep group, Pemba Serves, jointly announce the debut iClinic™, an alternative to in-person rep clinics.

Cloudveil, producer of innovative technical apparel, and its Midwest rep group, Pemba Serves, jointly announce the debut iClinicâ„¢, an alternative to in-person rep clinics.

“The iClinic™ concept gives retailers and floor staff the opportunity to download a podcast on a specific brand or product 24/7,” explains Brad Werntz from Pemba Serves. Werntz continues, “It allows our vendors to get the word out on their products while simultaneously providing a creative solution to issues in the current marketplace. Podcasting is a natural fit as clinic attendance is an ever-increasing challenge, employee turnover rates increase, and travel and payroll expenses are reaching an all time high.”

Stephen Sullivan, VP of Global Brand for Cloudveil, explains, “The potential of iClinic™ is unlimited. Beyond using a medium that the younger consumer clearly relates to, it also links technology to outdoor, building a relationship that has not traditionally existed.”

The potential of the iClinicâ„¢ ranges from podcasting brand messaging and product specific information at Point-of-Purchase to building a site for industry based video content. Werntz continues, “The great thing about iClinicâ„¢ is the potential and efficiency it offers. It is a dynamic form of interaction that allows retail store staff to access brand and product information on demand in an exciting new medium. How retailers choose to use it – perhaps by subscribing to specific brand feeds – to educate their staff remains to be seen.”

To generate interest, Werntz is debuting a number of podcasts and asking for submissions to be judged for the First Annual iClinicâ„¢ Film Festival at Outdoor University at Devils Lake, Wisconsin, May 23rd, 2006. Submissions are due May 22, 2006. Complete information is available at

Sport Brands International (SBI) creates, develops, produces and distributes sports apparel and footwear under the Fila, Ciesse and Cloudveil brands. SBI is a privately held entity with global operations in New York, Sparks, Maryland, and Milan, Italy.

Cloudveil, founded in 1997, is an outdoor apparel manufacturer based in Jackson, Wyoming, that has received critical acclaim for its ground-breaking use of fabric combinations and design, including pioneering efforts in the “Soft Shell” category of outerwear.

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