BOULDER, COLO. (July 24, 2012) – Cocona, Inc., the leader in rapid-dry active particle technologies, is partnering with Verde PR & Consulting as its PR communications agency of record. Verde will focus on providing education and creating visibility around Cocona®’s proven, game-changing science and innovations while clearly differentiating the brand’s attributes and performance enhancing benefits.
Verde PR, a boutique brand communications agency with a specialization in traditional PR, new media, events, content and paid media, brings ten years of experience in the communications of technology and innovation to Cocona®. Verde’s work for Cocona® will include traditional and social campaigns to create leadership, visibility and engagement for the brand.
“Cocona will strive to educate, differentiate and promote our brand and technology across a wide spectrum of industries, globally. This investment with Verde will translate into retail sell through for our brand partners’ products. We expect great results from our partnership with Verde by utilizing their industry experience to get the message out about our unique value proposition,” said Chris Castagno, chief marketing officer, Cocona, Inc.
The Cocona® brand is anchored by numerous process and use patents. Products powered by Cocona® Technology have been tested extensively in the field in extreme weather conditions and independently in the laboratory. Cocona® Technology is reinventing how performance products work for leading brands and manufacturers across several market segments globally. World leading performance oriented companies have developed products powered by Cocona® Technology such as Adidas, Gregory, La Sportiva, Pearl Izumi, Scarpa, Millet, Eider, Ex-Officio, Noronna, Rab, The North Face, Woolrich, among others.
Cocona® Technology actively removes moisture while it’s forming, creating a new performance standard for being dry faster and longer than traditional clothing, footwear and sleep systems and is the first and only technology platform that accelerates performance of each head to toe and base to outer layer product.
“Brands and products that are true game changers are very rare,” said Kristin Carpenter-Ogden, founder and president, Verde PR. “It is incredibly exciting to work alongside a brand with the ability to shake things up, and Cocona® Technology is a huge breakthrough for the outdoor apparel and footwear industries.“
About Cocona, Inc.
Headquartered in Boulder, Colorado, Cocona is the world leader in the development, commercialization and marketing of Active Particle Technologies used in clothing, footwear and sleep systems. With initial focus on the Outdoor and Sports markets, Cocona is rapidly gaining market penetration for patented Cocona® Technology in the commercial, industrial, and hospitality markets globally and discovering new applications for the technology. For more, visit: www.coconainc.com
About Verde PR & Consulting
With offices in Durango and Boulder, Colo. and Jackson, Wyo., Verde PR & Consulting is a full-service traditional and digital public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. For more, visit: http://www.verdepr.com.