ColdAvenger Goes Global with Norwegian Distributor

Missoula, MT May 3, 2010 –- Talus Outdoor Technologies, LLC®, maker of the revolutionary ColdAvenger line of cold weather face masks, has announced a distributor partnership with XC Sports to introduce ColdAvenger products to the Norwegian market. XC Sports is Talus’ first distribution partner in Europe.

“We are pleased to bring ColdAvenger products to Europe through such a progressive and reputable company that understands how important it is to protect the lungs and airway from chronic cold weather injury,” says John Sullivan III, CEO of Talus. “This partnership is a great base for our consumer demand overseas.”

“We see the ColdAvenger as an exciting solution to cold weather health issues,” says Kristoffer Kleven, CEO of XC Sports. “The Norwegian people are ardent outdoor enthusiasts and will reap the benefits of the ventilation system and overall protection from the elements.”

ColdAvenger products have a medical grade polyurethane nose and mouth chamber which mixes inhaled cold air with exhaled warm air to achieve a dynamic balance of warmth and humidity while keeping moisture away from the face. The ColdAvenger’s patent-pending ventilation technology creates a comfortable microclimate that keeps temperatures inside the mask 40˚– 60ËšF higher than outside air.

XC Sports Equipment has, since 2003, offered the best equipment in handling, ride and freeriding.
With experienced suppliers working with small to medium-sized businesses, XC Sports has a significant advantage in actively influencing the development of products for the Norwegian market, adapted to Norwegian conditions. XC Sports specializes in first-hand product testing and evaluation of the results to ensure top-quality solutions to the customer.

Founded and headquartered in Missoula, Montana, Talus Outdoor Technologies™ is a leading innovator in technologically-advanced outdoor gear. Talus is dedicated to helping outdoor enthusiasts Stay Out Longer.™ In 2007, Talus introduced the ColdAvenger®, an advanced, high-quality cold weather protection mask developed by a physician and a skier. The ColdAvenger® is the result of more than two years of research and development testing in Northern Rocky Mountain winters to achieve four functional goals: thermal comfort, ventilation adequacy, moisture control and ease of breathing during exercise. Talus is proud to provide an elite product while being socially and environmentally conscious. www.talusoutdoortech.com Follow us on Twitter: http://twitter.com/coldavengerpro and Facebook: www.facebook.com/coldavengerpro