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coldblackÂ® increasingly popular among cyclists
Top brands for cycling and triathlon wear are integrating the modern sun protection
Seattle, September 2011: When the sun shines, thousands of enthusiastic cyclists take to their bikes and pedaling for all they are worth. Whether in the city or the mountains, more and more riders are wearing apparel with coldblackÂ® from Schoeller. coldblackÂ® offers heat management and provides reliable protection from UV rays. This double sun protection has convinced leading manufacturers of cycle, running and triathlon apparel such as Blueseventy, Descente, De Soto, Endura, Epix Gear, Gore Bike Wear, Pegasus Performance, Hincapie, Louis Garneau, Pearl Izumi, Roeckl, Running Room, Skinfit, SLS3 and Thoni Mara to present clothing with coldblackÂ®.
The coldblackÂ® technology reduces the absorption of heat rays and therefore tangibly improves heat management. In practice, this means that the user perspires less and therefore loses less liquids and vital minerals (e.g. magnesium, potassium, iron). A fluid loss of 2% of body weight due to perspiration reduces performance capacity by up to 20% and therefore, stamina and concentration slump. Those who perspire less feel better and remain fit for longer. Professionals such as Peal Izumi athlete Paul Ambrose confirm this: “My Pearl Izumi P.R.O. kit helps to prevent overheating during a race. I can concentrate completely on getting ahead as quickly as possible.”
Effective heat management
Light colored garments reflect the sun’s rays and therefore absorb less heat. In contrast, dark fabrics normally absorb the rays and heat up. The coldblackÂ® technology reduces the absorption of sunlight; consequently, dark colors, in particular, heat up less. The result is tangibly better heat management as fabrics with coldblackÂ® remain significantly cooler than the same material without the finish.
Reliable protection from UV rays
Many fabrics worn in the summertime offer poor protection from damaging UV rays. Without effective UPF protection (Ultraviolet Protection Factor), the danger of sunburn or long-term skin damage increases. The coldblackÂ® technology guarantees a minimum UPF 30 protection without affecting the look or feel of the product. As a result, textiles with coldblackÂ® can make an effective contribution to protecting against harmful UV rays.
coldblackÂ® at Interbike:
Please visit the booths of our license holders:
Gore Bike Wear: 16057
The North Face: 22141
Louis Garneau Sports: 5039
Pearl Izumi: 20035
SLS Tri: 5149
Pegasus Performance: 34080
Capo Cycling Apparel: 17123