FOR IMMEDIATE RELEASE
ColdPruf Opens Pro-Buy Program For Winter 2014 / 2015
Base layer manufacturer improves access for industry employees to try the “ColdPruf Experience”
YADKINVILLE, NC – Dec. 4, 2014 –ColdPruf base layers today announced availability of its pro-purchase program for the 2014 / 2015 winter season. The company’s “ColdPruf Experience Pro-Buy” program allows qualified individuals to purchase ColdPruf performance base layers 50 percent off retail prices.
ColdPruf has improved access to its Pro-Buy program by offering a streamlined, one-step online application process. Access codes to the site may also be obtained via Pro-Buy cards that will be distributed by the ColdPruf sales team during clinics and trade shows.
“We wanted to make it easy as possible for people in the industry to get a set of our base layers,” explains ColdPruf’s VP of Marketing, Peggy Denomme. “They are the best spokespeople out there, and we want to help them stay warm and cozy while they are out doing their jobs, or while they are just out doing what got them into the industry in the first place, having fun in the outdoors.”
The ColdPruf Experience Pro-Buy program is open to qualified outdoor industry members, such as outdoor retail employees, ski patrollers, search and rescue personnel, guides, instructors, environmental professionals, field-based government employees and outdoor media and photographers.
To apply for the ColdPruf Pro-Buy program, go to coldpruf.com/partnerincentives. For more information call 800-334-8605.
ColdPruf – We Own Cold™. Our base layer products prepare you for any forecast, any activity. Manufactured by North Carolina-based parent company, Indera Mills, ColdPruf base layer products promise the quality and dependability you’d expect from a century-old company, without compromising the look, feel and technical demands of today’s active consumer (www.coldpruf.com).
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