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Columbia Sportswear Company Announces Support of Nepal Disaster Relief
Mountain Hardwear reports its Nepal distributor and team is safe in Kathmandu
Richmond, Calif. (April 28, 2015) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live boldly, announces the Columbia Sportswear Company (Nasdaq:COLM) family of brands (Columbia®, Mountain Hardwear®, Sorel®, prAna®, Montrail®), has plans to support Nepalese earthquake relief efforts with a donation of $50,000 to several non-profit organizations including Mercy Corps, OXFAM and UNICEF.
“Our hearts and prayers are with the Nepalese people and everyone impacted by this tragedy,” said Tim Boyle, Columbia Sportswear Company CEO. “As a member of the global community and a company with strong ties to Nepal, we see it as our responsibility to help the Nepalese people by responding to this crisis.”
Mountain Hardwear distributor based in Kathmandu, Jamling Norgay, reported that his family and staff are safe, while the area remains in a state of shock.
In addition to the cash donation, Columbia Sportswear Company committed to making product donations to relevant relief providers as soon as the situation on the ground allows. The company also committed to matching all employee donations earmarked for the Nepal relief effort without limit. Mountain Hardwear will work with on-the-ground relief agencies to provide product donations of tents, sleeping bags and protective clothing as conditions on the ground allow.
Mountain Hardwear is also reaching out to dealers and consumer seeking donations directly to the American Himalayan Foundation, which has set up a fund for earthquake relief. More information can be found at www.facebook.com/mountainhardwear or http://himalayan-foundation.org/
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or email@example.com