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San Diego, CA (March 10, 2010) Responding to overwhelming industry demand, Helix Co of Boston will unveil a new, â€˜continuous heavy duty usage’ HelixÂ® lateral trainer at the IHRSA convention this week in San Diego.
Demand for a commercial model of the Helix has increased steadily since the product’s introduction at IHRSA 2009, as gym owners seek a competitive edge. In today’s tough economy, the industry is increasingly aware of the need to attract and retain clients via new cutting-edge fitness technologies.
While treadmills, steppers, bikes, and ellipticals all work the body in a front-to-back plane, the HelixÂ®, with its unique counter-rotating â€œfigure eightâ€ range of motion, allows users to target their toughest areas while they burn fat and condition aerobically.
The new Helix’s commercial-grade technology has been engineered to withstand the rigors of the gym fitness floor, yet the cost remains surprisingly affordable.
â€œConsidering today’s economic climate, pricing has been very carefully considered,â€ says Lenny Snyderman, President of Helix Co. â€œWe think that this Helix will not only strike a chord with clubs itching for something new, but will also create strong demand with its very competitive pricing.â€
Unlike nearly every aerobic exerciser on the market, the current Helix and the new Helix 3000 simultaneously work the inner & outer thighs and the butt, delivering the kind of dramatic leg & glute sculpting results normally achieved only via weight training.
More Information: www.helixco.com email@example.com 888-435-4926 (888-HELIXCO)