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GREENVILLE, S.C. (March 10, 2016) —Confluence Outdoor announced the promotion of Evan Lyendecker to marketing director for its industry-leading watersports brands. He will oversee strategy and execution of all marketing communications for Wilderness Systems, Dagger, Adventure Technology, Perception, Mad River Canoe and Harmony Gear.
“I’m very excited to step into this new role at Confluence Outdoor. Our product lines are better than ever and continue to provide consumers with unforgettable on-water experiences,” said Lyendecker. “I’m looking forward to developing and executing new strategies to continue to evolve our market-leading brands.”
Lyendecker previously served as Confluence Outdoor’s marketing communications manager where he led strategic marketing campaigns for Wilderness Systems, Perception and Adventure Technology.
“Evan has been integral in establishing new initiatives and improving the effectiveness and success of our ongoing strategies,” said Cheri McKenzie, vice president and CMO of marketing for Confluence Outdoor. “His passion for high-impact brand marketing combined with project management leadership will be a valued asset in continuing to drive our business.”
The transition also welcomes Ashley Galloway to Confluence Outdoor as the new marketing communications manager for Dagger, Harmony and Perception. Galloway joins Confluence Outdoor from the St. John & Partners agency where she managed several consumer brand accounts.
“We are thrilled to welcome Ashley on board,” said Lyendecker. “Her brand and retail experience will be essential in our continued growth.”
About Confluence Outdoor
Confluence Outdoor is the result of the blending of eight unique watersports brands: Wilderness Systems®, Perception®, Dagger®, Mad River Canoe®, Adventure Technology® paddles, Harmony® accessories, and Boardworks Surf®. With a full representation of canoes, kayaks, surf and stand up paddle boards, and a wide range of paddlesports accessories—ranging from touring and recreational to high-performance whitewater products, the Confluence brands can fully outfit paddling enthusiasts throughout all phases of their paddling life. Confluence Outdoor is located in Greenville, S.C. where they are proud to manufacture all of their boats. For more information about the company, visit www.confluenceoutdoor.com
Wilderness Systems · Perception · Dagger · Mad River Canoe
Wave Sport · Harmony · Adventure Technology · Boardworks
Christina Erb LoVullo
Verde Brand Communications