Leading watersports company expands training and education program for retailers and consumers
GREENVILLE, S.C. – Confluence Outdoor, parent company to nine premium watersports brands, has hired Ben Lawry as National Technical Instructor to enhance the company’s training and education program for retailers and the paddling public. Lawry, who is highly regarded in the paddlesports community, comes to Confluence with over 25 years of experience as an educator in all paddlesport disciplines.
In March, Confluence will be launching a new training program to provide in-depth product knowledge, sales skills and confidence to paddlesports retail staff. Lawry’s breadth of experience—as a paddlesports instructor, retail sales representative in the paddling industry, and brand ambassador for top paddlesports brands—will be a crucial asset in driving the effectiveness of the program.
“We are thrilled to be taking our training and education program to the next level as we know how essential it is for our retailer’s success and consumers’ enjoyment of the sport,” said Shelly Moore, V.P. of Sales for Confluence. “Ben Lawry will be a wonderful addition to the Confluence family. He has a lifetime of experience both on the water and in the watersports industry, and his passion for education makes him a perfect fit for this role.”
Be sure to catch Lawry at one of the upcoming retailer events this spring including Canoecopia and Jersey Paddler. He will be educating on a range of topics from “Forward Stroke” to “How to Buy a Kayak and Essential Gear”.
About Confluence Outdoor
Confluence Outdoor is the result of the blending of nine unique watersports brands: Wilderness Systems®, Perception®, Dagger®, and Wave Sport® kayaks, Mad River Canoe®, Adventure Technology® paddles, Bomber Gear® and Harmony® accessories, and Boardworks®. With a full representation of canoes, kayaks, surf and stand up paddle boards, and paddling apparel and accessories, all ranging from touring and recreational to high-performance whitewater products, the Confluence brands are well suited to fully outfit paddling enthusiasts throughout all phases of their paddling life. For more information about the company, please visit www.confluenceoutdoor.com.
Verde Brand Communications