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The highly respected watersports company will debut new kayaks, paddles and accessories at the trade show
GREENVILLE, S.C. (September 1, 2016) – Confluence Outdoor, the parent company of eight premier watersports brands, will lead Surf Expo’s expansion into the kayak, canoe and paddle markets.
Wilderness Systems kayaks and accessories, Perception and Dagger kayaks, Adventure Technology paddles, and Harmony accessories will be at booth #2242. Boardworks, makers of leading surf and stand up paddleboards, will be at booth #2042.
“Surf Expo’s expansion creates a convergence between outdoor, paddling and watersports, which we view as critical to the vitality of the market,” said Sue Rechner, president and CEO of Confluence Outdoor. “As a leader in the industry, we see this transition as a pinnacle one; we believe the growth and development of Surf Expo will make it the go-to marketplace where all watersports brands and retailers will do business.”
Confluence will showcase its breadth of new and updated product, including Dagger’s Kaos for surf, Perception’s SUP-influenced Hi Life for recreational fun, and Boardworks’ ultra-durable Rukus for all-around use. Wilderness Systems, the premier kayak fishing brand, will also showcase its new tri-powered kayaks, the Radar 115 and Radar 135, and its new propulsion technologies: the patent-pending Helix PD™ Pedal Drive and Helix MD™ Motor Drive. Surf Expo’s decision to diversify its products gives companies like Confluence increased visibility with buyers and retailers a valuable one-stop-shop event for the watersports industry.
“Surf Expo is excited to welcome the industry-leading Confluence brands to our market as we expand our water sports offering to include kayak and canoe this September,” said Roy Turner, senior vice president and group show director for Surf Expo. “Hard goods are the cornerstone for Surf Expo’s success and the addition of new paddle sports to our surf, wake, wind, SUP and kite markets allow us to now service all aspect of the water enthusiast business.”
For more information on Confluence Outdoor’s family of brands, please visit www.confluenceoutdoor.com.
About Confluence Outdoor
Confluence Outdoor is the result of the blending of eight unique watersports brands: Wilderness Systems®, Perception®, Dagger®, Mad River Canoe®, Adventure Technology® paddles, Harmony® accessories, and Boardworks Surf®. With a full representation of canoes, kayaks, surf and stand up paddle boards, and a wide range of paddlesports accessories—ranging from touring and recreational to high-performance fishing and whitewater products, the Confluence brands can fully outfit paddling enthusiasts throughout all phases of their paddling life. Confluence Outdoor is located in Greenville, S.C. where they are proud to manufacture all of their boats. For more information about the company, visit www.confluenceoutdoor.com
Wilderness Systems · Perception · Dagger · Mad River Canoe
Harmony · Adventure Technology · Boardworks
Christina Erb LoVullo
Verde Brand Communications