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Cattrano to drive growth for Confluence Outdoor’s eight watersport brands
Greenville, S.C. (June 8, 2017) – Confluence Outdoor announces the appointment of Greg Cattrano as Vice President, Sales.
Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business. Warrior & Brine is the industry’s premier manufacturer, marketer and innovator of high performance, premium footwear, apparel and equipment for lacrosse and hockey athletes.
During his fifteen years with Warrior & Brine, Cattrano rose from sales rep to general manager.
“We are very pleased that Greg is joining Confluence Outdoor. His extensive experience in premium branded sporting goods, intense customer focus and incredible leadership style will help take the business to an entirely new level,” said Rich Krause, President and CEO of Confluence Outdoor. “He has a demonstrated track record of driving significant growth in highly competitive categories and has worked extensively with big box and independent specialty retailers as well as e-commerce platforms.”
“Confluence Outdoor is a world-class organization dedicated to product innovation and best-in-class customer service,” said Cattrano. “I look forward to leading the company’s experienced sales team and driving the business forward.”
Prior to Warrior, Cattrano served as manager of music publishing at BMG Entertainment and as a senior research analyst for Standard & Poor’s.
Cattrano has a Bachelor of Arts in Business Economics from Brown University.
About Confluence Outdoor®
Confluence Outdoor is the result of the blending of eight unique watersports brands: Wilderness Systems®, Perception®, Dagger®, Mad River Canoe®, Adventure Technology® paddles, Wave Sport®, Harmony® accessories, and Boardworks Surf®. With a full representation of canoes, kayaks, surf and stand up paddle boards, and a wide range of paddlesports accessories—ranging from touring and recreational to high-performance fishing and whitewater products, the Confluence brands can fully outfit paddling enthusiasts throughout all phases of their paddling life. Confluence Outdoor is located in Greenville, S.C. where they are proud to manufacture all of their boats. For more information about the company, visit www.confluenceoutdoor.com
Wilderness Systems · Perception · Dagger · Mad River Canoe
Wave Sport · Harmony · Adventure Technology · Boardworks
Verde Brand Communications