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Press Releases

Connect, Recharge, Socialize at BlueBird Social Zone During #SIA14

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During the 2014 SIA Snow Show scheduled for Jan. 30 – Feb. 2 at Denver’s Colorado Convention Center, the BlueBird Social Zone will cater to the ever-expanding world of social media. Sponsored by TransWorld Business, the BlueBird Social Zone will be THE place to connect, recharge, socialize and post live from #SIA14.


“The BlueBird Social Zone evolves each year, just as the world of social media environment does. This year we have a fantastic line-up of speakers who will provide valuable insight for expanding social media programs,” commented Maggie Bitter, SIA’s associate director events & education.

“I’m very digitally focused and that aspect is constantly changing or evolving, so your plans have to as well. The opportunity to get the insight of others within the same community is awesome,” commented Jeremy Olsen, RPZN & PWDER ROOM, social media specialist.

Playing host to a variety of educational opportunities, the BlueBird Social Zone’s seminar topics will include brand building through social media, digital story telling, Facebook tactics and more. A sampling of seminars appears below and will expand in the weeks ahead — check for updates in the BlueBird Social Zone section of the Snow Show website, download the SIA Snow Show App and follow #SIA14. Find the full list of seminars and clinics happening throughout Snow Show at

Thursday, January 30

10:30A Digital Marketing 101: How To Use Digital Marketing To Drive Your Business, Presented by Dan Smink and Dan Stratford, C1 Partners

Noon Outdoor Brands & Loyal Consumers: Five critical social strategies to establish brand loyalty in 2014, Presented by Amanda Moore, IMRE

1:30P Social Media Marketing & Promotions for the Snow Sports Industry, Presented by Jim Risner, Votigo

3P The Collision and Balance of Manufacturers & Retailers in a Direct Sales World, Presented by John Burton

Friday, January 31

9A Facebook Marketing Tactics for 2014, Presented by Lynn Switanowski-Barrett, Presented by Sean Roylance, Merchant

10:30A Advanced Digital Marketing: How To Google Adwords to Drive Your Business, Presented by Dan Smink & Dan Stratford, C1 Partners

Noon Your Customers Know More About Your Business Than You Do (When It Comes To Social Media), Presented by Lynn Switanowski-Barrett, CBCG

3P “Blogger Recharge” – credentialed media are invited to stop by the lounge and recharge their batteries and refuel themselves to push through till happy hour and evening events.

Saturday, February 1

9A Building Brands in a Digital World: Content. Engage. Measure, Presented by Bill Cutting

10:30A Inspiration Through Digital Storytelling, Presented by: Jeff Werkheiser

For 24/7 updates on all things 2014 Snow Show, check back on andSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at