Press Releases

Conservation Alliance Announces Big Trade Show Events Schedule

Breakfast, Member Booth Events Promise Inspiration, Fun, and Swag

Bend, Ore., – The Conservation Alliance has planned a long list of events at the Outdoor Retailer Summer Market in Salt Lake City. The Conservation Alliance Breakfast featuring guest speaker Douglas Brinkley, is Wednesday, August 4, 7:00-8:50 AM at The Marriott in Salt Lake City. In addition to the breakfast event, 22 member companies are holding product-related fundraisers at their booths at the show.

Brinkley, a renowned historian whose most recent book, Wilderness Warrior, details Theodore Roosevelt’s contributions to conservation in America. Brinkley is working on a new book about the Arctic National Wildlife Refuge. During his presentation, Brinkley will trace the arc of American conservation history from Roosevelt to the current effort to protect the Arctic Refuge.

“We are so lucky to have Douglas Brinkley as our guest speaker,” said John Sterling, Executive Director of The Conservation Alliance. “He has written the definitive history of Roosevelt’s contributions to conservation, and in the process, has explained that conservation is a core piece of America’s DNA.”

The Conservation Alliance has also organized 20 events through which member companies will offer great product at great prices to benefit the organization. Companies hosting events at their booths are: Black Diamond; Briggs & Riley; Brooks; Camelbak; Canada Goose; Chaco; Columbia; Dansko; Eagle Creek; Grabber; Horny Toad; Jetboil; KEEN; Kelty; Mountain Khakis; Osprey; Ruff Wear; STM Bags; The North Face; and Timex. Click here for a detailed description of each promotion.

“We’re lucky to have so many committed member companies willing to offer their product to further support our efforts to protect wild places,” said Sterling.

The Conservation Alliance will also benefit from the annual Montrail Wasatch Wobble, an early morning fun run on Thursday, August 5. Montrail will donate the $10 registration fees to the Alliance. Click here for details.

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 28 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see