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Press Releases

Conservation Alliance Backyard Collective Season Opens in Ventura

The Conservation Alliance will partner with Ventura Hillsides Conservancy to help make the Ventura River habitat publicly accessible

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Media Contact:
Verde PR & Consulting
Julie Evans

Ventura, Calif.— This week, The Conservation Alliance and member companies Deckers Outdoor, Horny Toad,Patagonia, REI and Vapur will partner with Ventura Hillside Conservancy to remove Arundo and plant Arroyo Willow cuttings to help make the Ventura River habitat publicly accessible. The event will mark the first of eight nationwide Backyard Collective events in 2013, providing Conservation Alliance member companies’ employees with the opportunity to take action in support of the organization and to get their hands dirty for the sake of conservation.

“We’re excited to kick off our Backyard Collective season in Ventura,” said John Sterling, executive director for The Conservation Alliance. “We’ve got a great concentration of members in the area, and look forward to getting everyone out for a great day of work.”

The Backyard Collective will take place March 21, 2013 from 8:30 a.m. – 1:30 p.m. An after party with refreshments and food, catered by Himalaya, will follow the volunteer effort. The event also features a volunteer fair at which Conservation Alliance grantees and local environmental organizations will share information on their current conservation initiatives.

“The Conservancy has been working with local partners including conservation groups, our city government and social service agencies for over a year to reconnect our community to its river,” said Lee Sherman, Development Manager, Ventura Hillsides Conservancy. “The work done by volunteers participating in the Backyard Collective to restore this property will help provide our community with access to some great scenic areas for bird-watching, picnicking and trail running, all within a five minute walk of downtown Ventura.”

For more information about this event, please contact coordinator Cassondra Schindler at or 541.222.9380.

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $11 million to grassroots conservation groups. Alliance funding has helped save more than 41 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on the Conservation Alliance, see

About Ventura Hillsides Conservancy:

The Ventura Hillsides Conservancy is a land trust operating in the Ventura region to protect and conserve open space resources through acquisition of land and easements, stewardship of protected lands, and public education about local natural resources.