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Press Releases

Conservation Alliance Benefit Ad Auction Underway

Online “Ads for the Earth” Benefit Auction is Heating Up

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The Conservation Alliance “Ads for the Earth” benefit auction has completed one week of bidding, and will conclude on January 12. The auction consists of ad space donated by Backpacker, Climbing, Canoe & Kayak, GearTrends, National Geographic Adventure, Outdoor Business, Outside, and Sierra magazines. Bids as of January 3 total more than $80,000.

All proceeds from the auction will go into The Conservation Alliance’s grant fund to support efforts to protect wild places throughout North America. Bidding is open to Conservation Alliance member companies only. (If you are interested in joining, please contact John Sterling at

“After two days of bidding, we are well on our way toward reaching our goal for the auction,” said John Sterling, Conservation Alliance Executive Director. “There are some great deals in this auction, so we hope our members will keep bidding.”

Each publication has donated one full-page and one 1/3-page ad. Bidding for each ad will began on Tuesday, January 2, and will end on Friday, January 12. The auction is hosted by online auctioneer To view the auction, click

The Conservation Alliance acknowledges the following people and publications for donating ad space:

Fran Farrell, National Geographic Adventure
Scott Parmelee, Outside
Charina Lumley, Backpacker
Jeff Paro, Climbing, Canoe & Kayak
Michael Hodgson, GearTrends
Sam Wender, Outdoor Business
Kristi Rummel, Sierra

About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $5.3 million to grassroots environmental groups. Alliance funding has helped save over 35 million acres of wildlands; 25 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see