Consumers Get Inside Snow Show with Ski Channel’s Sneak Peek

For snow sports fanatics, The Ski Channel Television Network is pulling back the curtain to provide a rare glimpse into the SIA Snow Show – the world’s largest snow sports trade show held each January at Denver’s Colorado Convention Center. The Snow Show attracts over 18,000 snow industry insiders from all over the world to preview the next season’s hottest trends and innovations. The SIA Snow Show 2012/13 Sneak Peek is set to air on The Ski Channel’s Video On-Demand network from September 10 through December 10.

“The Ski Channel’s coverage of the SIA Snow Show is about as close as consumers can get to attending the annual trade-only event. Seeing it all again, makes me really excited for what will be available this season — there’s some amazing technology and fashion heading to retail in the months ahead that will make everyone’s time on the hill more fun,” said David Ingemie, SIA’s president.

The Sneak Peek includes a backstage look into SIA’s Snow Fashion & Trends Show and highlights this season’s hottest trends in outerwear and accessories from top snow sports brands including Oakley, Skullcandy, Spyder, Neve Designs, Rossignol, DAKINE, Obermeyer, Planet Earth Clothing, Skea, Smith Optics, Burton, and more.

“It has been a privilege working with SIA on the television production of the SIA Fashion and Trends Show,” said Steve Bellamy, The Ski Channel founder. “It will get people pumped for the coming season. We are going to run the sprockets off of the Show and really give the brands involved as much exposure as possible.”

Along with the hottest fashion, The Ski Channel tracks down the back stories on the newest technology from both ski and snowboard manufacturers including gear reviews, industry insider tips and a look at top gadgets for next season.

“We come to SIA because it’s the best opportunity we have to show off all of our bells and whistles to our friends in the industry and see what everyone else has going on,” commented Billy Allen, brand manager, Burton Snowboards

Be sure to check out The Ski Channel Television Network for the full SIA Snow Show 2012/13 Sneak Peek — an awesome display of fashion, technology, and gear airing from December September 10 – December 10. Visit Snowlink.com for a list of local cable providers that offer the Ski Channel’s Video On-Demand network.

The Ski Channel is currently available 24/7 in over 45 million homes across America. Find cable providers that carry The Ski Channel here.




-The Ski Channel-
The Ski Channel is an original, free ad supported television network delivered on cable, satellite and IPTVservices, web, wireless and other means of distribution. The Ski Channel also has one of the top websites in action sports, the resort rater online travel application, the Ski Channel Film Tour and the most downloaded iPhone.

-SIA-
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces a Supplier Show at the SIA Snow Show called Sourcing Snow; learn more at siasnowshow.com/sourcing. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.