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Coolcore Cooling Fabric Innovation Triumphs Over Competition in Hohenstein Testing

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Proprietary Fabric Tested Number One for Cooling power, Drying Time and Lack of Clinging

PORTSMOUTH, N.H. (June 3, 2014) –Coolcore™, the global leader in chemical-free cooling fabrics, today announced the recent lab testing results from the Hohenstein Institute (, the worldwide leader in textile testing since 1946. The Coolcore fabric continued to perform best among all currently available fabrics from leading sports and outdoor apparel brands for cooling power, drying time, and lack of saturation and clinging. Several fabrics were tested at Hohenstein’s global headquarters in Boennigheim, Germany from 2012 through the end of 2013. The cooling fibers made by Coolcore are the first product worldwide to be awarded the Hohenstein Quality Label: ‘Innovative Technology – Cooling Power’.

“Coolcore’s material provides very high wicking and high sweat evaporation, especially impressive because no chemicals are used to create the wicking or cooling features,” said Dr. Jan Beringer, head of research and development of the department for Function and Care at the Hohenstein Institute. “Our tests to date prove that Coolcore material is the best performing cooling material on the market today.”

“As a material innovation company, validation through testing is incredibly important and we’re very proud of these industry-leading results,” said Coolcore President Kevin McCarthy. “All these tests utilized Hohenstein’s proprietary cooling test system, the “WATson”, which is taking the first steps toward industry standardization in measuring a fabric’s ability to not only manage moisture, but also measure and quantify the cooling power of a fabric.”

Coolcore’s material delivers three distinct functions — wicking, moisture circulation and regulated evaporation, reducing the fabric’s surface temperature up to 30 percent. In addition, it is the only chemical-free fabric where the cooling benefit never washes out. Coolcore fibers do not use latent heat storage or phase change materials that exploit a change in phase (solid-liquid) to absorb and store heat.

The patented Coolcorematerial innovation “powers” its own Dr. Cool Recovery-On-The-Go™ wraps, the first product to deliver on-the-go ice and compression in one flexible fabric wrap. Additionally, through its strategic distribution partnership with MISSION Athletecare, the Coolcore patented technology “powers” the MISSION EnduraCool line, which is sold across the US in over 5,000 retail locations and online at

“MISSION has had tremendous success at retail delivering superior cooling technology to active consumers,” said Josh Shaw, CEO of MISSION Athletecare. “We know firsthand that overheating is a major issue that affects everyone – and through our partnership with Coolcore, we’re able to deliver effective, portable and chemical-free cooling solutions that didn’t exist before.”

About Hohenstein

Founded in 1946 and run to this day as a family business, the Hohenstein Institute, with a total of about 500 employees at the site in Bönnigheim and in over 40 contact offices globally, is among the most important independent research and testing institutions in the textile sector. Its core competence forms not only the application-oriented research and development of innovative products and processes, but also a wide range of tests and certifications, which are utilized by numerous customers from trade and industry as an established basis for making decisions on product development and marketing.

About Mission

Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, David Wright and others, MISSION has quickly become THE pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on “changing the game for athletes” – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today’s athletes before, during and after competition. The company unveiled its patent-pending Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of EnduraCool instant cooling accessories. The company has plans for releasing a host of new technologies and innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies.

About Coolcore

Coolcore is a New England-based company and the global leader in chemical-free cooling fabric. This patented, chemical-free material delivers three distinct functions — wicking, moisture circulation and regulated evaporation. Engineered for athletes and active consumers, Coolcore’s materials reduce surface temperature of the fabric up to 30 percent and have earned the prestigious “Innovative Technology” recognition from the Hohenstein Institute. In addition to this proprietary technology, Coolcore’s distribution channels include partnerships with consumer brands and its own sub brand, Dr. Cool Recovery-On-The-Go wraps. For further info, please visit: