CORDURA® BRAND GEARS UP WITH MOUNTAINSMITH
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The durable Lariat 55 – Women’s Backpack and Day Lumbar Pack powered by CORDURA® Fabric
Wichita, KS— INVISTA’s CORDURA® brand announces its latest collaboration with outdoor pack company, Mountainsmith. The new Mountainsmith packs feature CORDURA® HP fabrics and will be on display at the CORDURA® brand booth #39213 at the Summer Outdoor Retailer Show in Salt Lake City, Aug. 5-8. To view the entire latest line of Mountainsmith packs, visit the Mountainsmith booth #20015.
“CORDURA® fabrics are the perfect combination of durability, versatility and reliability. For more than 45 years, people who love the outdoors have relied on CORDURA® fabrics to be as rugged as they are,” said Luke Boldman, lead designer at Mountainsmith. “Based on high-tenacity fiber technologies, CORDURA® fabrics are known for their resistance to tears, rips, abrasions and punctures. It’s no wonder that Mountainsmith is proud to build products made with CORDURA® fabric and why so many adventurers are proud to carry it anywhere they go.”
The latest Mountainsmith packs featuring CORDURA® fabrics include the Mountainsmith Day Lumbar Pack and the Lariat 55 – Women’s Backpack. They will be available in January of 2016 domestically and in exclusive international areas, including Japan.
The Mountainsmith Day Lumbar Pack has been a staple of gear closets for over 35 years. The 2016 line is built with 610 D CORDURA® HP plain weave fabric and can handle the expeditions of the hiker and traveler with construction designed to resist the rugged elements that accompany extreme adventure. This pack provides best-in class performance for today’s traveler at a value price of $89.95.
The Mountainsmith Lariat 55 – Women’s Backpack was created with 350 D CORDURA® HP fabric and showcases a multi-ripstop structure, allowing the female voyager to feel confident that her belongings are protected, no matter the adventure. The pack is designed for the most ultimate, stylish adventures and is priced at $219.95.
“Mountainsmith’s dedication to functional packs combined with best in class CORDURA® fabric durability results in a new line of stylish and quality backpacks for today’s active lifestyle consumer,” said Cindy McNaull, Global CORDURA® Brand and Marketing Director.
CORDURA® fabrics are made for life’s adventures. With durability, versatility and reliability in mind, the CORDURA® brand has been a go-to outdoor performance fabric for over 45 years.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. And follow us on Facebook, Twitter, YouTube, Instagram and LinkedIn.
About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.
About Mountainsmith
Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail. Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors. Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time. Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are Forged for Life. Visit www.mountainsmith.com <http://www.mountainsmith.com/> to learn more.
