Core Concepts Announces New Internal and Representation Positions

Media Contact:

Todd Walton

The Walton Works

todd@thewaltonworks.com

970-260-9283

Core Concepts Announces New Internal and Representation Positions

Boise, ID – (November 14, 2012) – Core Concepts, adventure apparel for real people, announces the hire of a new Director of Sales and Regional Sales Reps in two territories.

Core Concepts welcomes Josh Davis to the in-house team as Director of Wholesale Sales. Josh comes on board with 15 years of experience in the outdoor industry, the last seven years of which as Sales Manager for paddlesports leader NRS. An accomplished whitewater boater and proud father, Josh is also known to frequent the backcountry on his snowboard and cruise the half pipe on his skateboard. Core Concepts is excited to have his talents on the team in their Boise office.

Expanding on one of the most hard-working rep networks around, Core Concepts has added Tom Lawrence in the Midwest and Dustin Schaad in the Rockies.

Tom recently returned to Michigan and the Great Lakes after repping his way around the Pacific Northwest. Having grown up in the region, he is familiar with all the opportunities the natural playgrounds of that area have to offer outdoor enthusiasts. Tom understands the unique needs of retailers and has a proven record of building the kind of solid relationships that Core Concepts prides itself in maintaining. Tom is looking forward to traveling his old stomping grounds again while covering Michigan, Ohio, Indiana, and Kentucky.

Dustin also brings over 15 years of experience in the outdoor industry to the team with a diverse skill set honed from his work in product research and development, marketing and sales. Prior to coming on board, Dustin worked as a river, rock climbing and ski guide. Also as a professional mountain bike athlete for The North Face, he managed clinics and events for over 700 accounts in the East covering 5 states. Now back in Utah, Dustin will be the Regional Sales Rep for Utah, Wyoming, and Colorado.

“We are excited to have these new additions to our team and look forward to having them be part of the independent revolution we, as an outdoor company, are crafting in our products and approach to the market,” says Noah Bryan, founder of Core Concepts.

Wholesale sales inquiries can be directed to:

Josh Davis

josh@corelayers.com

Midwest region sales inquiries can be directed to:

Tom Lawrence

Surrounded By Lakes LLC

248-675-9094 cell

313-458-7528 office

toml.greatlakes@gmail.com

Rockies region sales inquiries can be directed to:

Dustin Schaad

423-414-8286

skiing12day@gmail.com

About Core Concepts

Founded in 2007, Core Concepts crafts adventure apparel for real people. An independent company, Core Concepts’ goal is to bring innovative clothing that moves seamlessly from active pursuits to everyday life. Based in Boise, Idaho, Core Concepts distills our innovations, designs and products from living, playing and engaging with the rivers, mountains and trails. To learn more, visit http://www.corelayers.com

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