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VENTURA, Calif. – Patagonia announces the addition of Cory Bayers to its senior management team as Vice President of Marketing.
In this role, Bayers will engage communities around the world on Patagonia’s best-in-class products, core values based in quality and environmentalism, and broaden its reach as a leader in innovation and responsible practices. Cory’s extensive sport, retail and global experience are well-suited to make an impact on global marketing and communication efforts with specific responsibility for brand and creative direction, catalogs, social media, public relations, film, book publication and the increased engagement of our extensive global community. He will serve as a key member of the senior leadership team – reporting directly to CEO Rose Marcario.
Bayers brings over 15 years of global marketing and creative experience to Patagonia. Most recently, he served as Vice President of Global Brand Creative and Global Brand Manager at Lululemon. Bayers also helped lead global marketing efforts at Helly Hansen, holding various posts in Norway, Canada and the United States. He has proven experience engaging customers and mobilizing communities around a brand.
“Cory is a thoughtful leader with a impressive track record of devising and executing successful creative concepts and marketing strategies relevant to passionate groups with a sense of mission and purpose,” said Marcario. “I’m looking forward to Cory’s impact on our ability build and mobilize our global communities, as well as the movement to drive our mission and inspire change.”
Bayers, his wife and three children live in Ventura County.
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $56 million in grants and in-kind donations to date.