Daytona Beach, Fla. – May 24, 2016 – Along the Anaa Atoll in French Polynesia, the coral rubble collects to form tiny islets, or motus, as they’re more commonly known. These tiny islands are the perfect place to relax the day away surrounded by nothing but paradise.
Costa drew its inspiration for its new sunglass style, Motu, from the beautiful, resilient French Polynesian culture. The strong rectangular wrap shape frame offers incredible protection from the elements, while the hypoallergenic rubberized temple tips and nose pads, and optical spring hinge technology, keep the sunglasses comfortably in place all day. Motu’s frame colors include blackout, matte retro tortoise, Realtree ® Xtra ® camo and matte black teak.
Costa’s sunglasses are comprised of a nearly indestructible bio-based resin material sourced from the castor plant, a sustainable, hardy perennial. The bio-based resin produces increased durability, overall sunglasses weight reduction, and the ability for the frame to hold shape from extreme heat to bitter cold temperatures, crucial for anglers out battling the elements.
Incorporating a bio-based resin frame construction reduces Costa’s manufacturing process emissions, and cuts the company’s overall carbon footprint significantly.
Costa’s Motu is available in gray, copper, sunrise, blue mirror, green mirror and silver mirror lens colors, in Costa’s patented color enhancing polarized 580™ lenses. The brand’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.
Costa’s 580™ lenses, the clearest lenses on the planet, are available in either glass or impact resistant polycarbonate. Motu is also available in customized Rx sun lenses.
“No matter where in the world your adventures take you – from the far reaches of French Polynesia, to your own backyard, Motu is an incredibly well-built sunglass style that will help you see more, and experience more, of what’s out there,” said Al Perkinson, vice president of marketing for Costa.
Motu ranges in retail price from $169 to $249. The styles are available now at www.costadelmar.com, and at authorized participating Costa retail partners.
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram @CostaSunglasses, or on Twitter @CostaSunglasses.
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