Cotopaxi, the first-ever venture-backed company to launch as a Benefit Corporation, announced the addition of a Marketing Director to their growing team. Allison Schwam has been hired to further develop Cotopaxi’s marketing strategy and branding opportunities. Ms. Schwam comes with a wealth of experience within the outdoors industry, having spent four years at Backcountry.com as a Paid Search Analyst and Manager and two years as eCommerce Manager at Sundance Catalog in Salt Lake City, Utah. Her background in marketing also includes more than four years at Parenting Magazine in New York and a year-long stint at leading wearable technology company, Skullcandy, as a Paid Search Manager.
Originally an east-coaster, Ms. Schwam was drawn to Utah for the active lifestyle and burgeoning technology and start-up culture in the region. Working at Backcountry.com and Skullcandy — both Park City based companies — helped solidify her foray into the outdoor space while growing her marketing expertise and connections within the industry. It was a natural transition to Cotopaxi, combining her love of the outdoors, eCommerce expertise, and a desire to work with a company making philanthropy a priority.
Cotopaxi launched in April 2014, and has grown from a company of 6 to 11 in the past 6 months. The addition of a Marketing Director marks the focused and strategic desire to place the company as the preeminent outdoors brand. Ms. Schwam is dedicated to building brand awareness and grow sales for Cotopaxi, with a deep emphasis on developing brand identity.
Davis Smith, CEO and founder of Cotopaxi noted, “Allison has a strong work ethic, years of expertise and a tangible passion for the industry and for Cotopaxi’s mission. Our people are our brand and she has proven herself to be a fantastic fit for marketing our brand in the most authentic way possible. We’re very excited to have her on board and for what the future holds for Cotopaxi.”
About Cotopaxi: Cotopaxi is a direct-to-consumer outdoor gear brand with a social mission (http://cotopaxi.com/pages/gear-for-good). We design, manufacture and sell packs, water bottles, apparel, with each product raising money for various humanitarian causes.