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FOR IMMEDIATE RELEASE
Jennifer Devlin, Nation’s Triathlon, 703-876-1714, Jennifer.email@example.com
Tess Morton, Karhu, 617-248-0680 (x30), firstname.lastname@example.org
Craft Reaches Over 4,500 Participants During 2009 Nation’s Triathlonâ„¢
To Benefit The Leukemia & Lymphoma Society
WASHINGTON, DC â€“ This past Sunday, September 13, 2009, Craft served as the official performance apparel brand and KARHU as the run course sponsor of The Nation’s Triathlonâ„¢ to Benefit The Leukemia & Lymphoma Society. Taking place in Washington, D.C., the brand reached over 4,500 participants and sold through the entire product line in just two days.
â€œThe atmosphere in Washington, D.C. for the Nation’s event was electric and the reception of CRAFT and KARHU by the over 4,500 participants was outstanding,â€ said Jay Duke, president, Craft and KARHU brands. â€œOur entry into this mid-Atlantic region kicked off in the best way possible and is illustrative of how, despite these hard economic times, our KARHU and CRAFT brands are realizing strong growth,â€ added Duke.
CRAFT and KARHU had an opportunity to meet with key accounts in the region during the race turning the sponsorship into an overall business success for the mid-Atlantic region. Just after a year of announcing their acquisition of the KARHU brand, the business of CRAFT and KARHU is growing double digits over last year. Participants all over the D.C. area were seen wearing CRAFT apparel and KARHU footwear over the event weekend. More than 4,500 participants sported their CRAFT performance tee during the race and 15-30 of the finishers wore KARHU.
With a 900% registration growth over the past four years, Nation’s is the fastest growing triathlon in the U.S. CRAFT provided each triathlete with a special edition Nation’s Triathlon Active Run Tee and the run course for the 2009 race was officially branded the KARHU Run Course.
About CRAFT and KARHU
Karhu North America L.L.C. â€“ North American licensee for CRAFT Performance Apparel. CRAFT is a registered trademark of CRAFT of Scandinavia AB. Since 1977, CRAFT has devoted itself to developing innovative clothing built to withstand extreme requirements in all conditions. Constantly working on the optimization of innovative fibers and construction technologies, CRAFT’s products are the ideal training and competition garments for all activities year-round. www.craftsports.us
About The Nation’s Triathlonâ„¢ (www.nationstri.com)
The Nation’s Triathlonâ„¢, founded by Charles L. Brodsky, is one of the premiere Olympic distance triathlons in the United States and the first race to benefit research toward a cure for blood cancers. Set against the magnificent and patriotic setting of the nation’s capitol and its monuments, participants in the Nation’s Triathlonâ„¢ will swim 1.5k in the Potomac River, bike 40k through scenic vistas, and run 10k through downtown D.C.